Wiltshire Farm Foods franchise

Min investment


Wiltshire Farm Foods franchise

Taking care of meal times

Wiltshire Farm Foods is the UKs leading home delivery food franchisor with a network of over 80 franchise partners, owning non-competing territories.

Minimum investment

Funding support
Third Party

Total investment

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
  • Royalty fee:
  • Average floor space:

About Wiltshire Farm Foods

Wiltshire Farm Foods Franchise Van

What is Wiltshire Farm Foods?

Established for over 25 years, Wiltshire Farm Foods is a highly successful franchising brand owned by apetito UK, a profitable and growing food manufacturer. We supply delicious and nutritious frozen ready meals from franchises based in the local community that are easy to prepare and delivered direct to the freezer.

Why franchise with us?

Our model is based around good old-fashioned service that seeks to make a real difference to the lives of our elderly customers, helping them retain their independence living in their own homes. For many of our customers, our drivers and office staff are sometimes the only people they see or speak to from one day to the next, and the importance of this relationship is key to the success of Wiltshire Farm Foods.

With numerous awards under our belt, including the BFA 2019 Winner for Social Enterprise and two Queens Awards for Enterprise, were proud of the service we provide and the 300 tasty dishes we sell.

Training and support provided

What do I get?

  • Setting up your franchise:
    We support you through the legal and financial elements of your franchise purchase, as well as guidance around the correct coldstore, vehicles and any premises requirements.
  • Induction and Training:
    A tailored start-up programme, including on and off-site training designed to equip you with the key skills and practices to get your franchise off to a flying start.
  • Marketing Support:
    Committed to national advertising across TV, Press and Direct mail, our Marketing team also provide dedicated support and materials to support your Local marketing activity.
  • Business Partners:
    Support from your own Business coach. Business Partners help you turn your plans into reality, sharing best-practice from across the network and giving you access to management and key KPI information for you to develop your business.
  • Additional Support:
    It is not just the marketing side that we support. We will also assist on all the behind-the-scenes facilities to ensure that your franchise is running as efficiently as it can.

The ideal Wiltshire Farm Foods franchisee

Is it for me?

  • Leadership
    Inspire and motivate your marketing, customer service, cold store and delivery teams to deliver the model that combines making a real difference in the local community whilst delivering a great business for you.
  • Passion for service
    Wiltshire Farm Foods success is based upon good old-fashioned service that means so much to our valued customers.
  • Social Values
    Make a real difference with a franchise embedded in the heart of your local community, providing a service that supports your customers independence, enabling them to live in their own homes.
  • Growth Mindset
    There is huge growth potential in our market; do you have the drive and ambition to grow your business and take it to another level?