Café Rouge franchise

Min investment
£350,000 +VAT


Café Rouge franchise

Café Rouge is the only established Nationwide French casual dining brand in the UK

Minimum investment
£350,000 +VAT

Funding support

Total investment
£700,000 +VAT

Franchise fees
£25,000 +VAT

Business type

Expected revenue after 2 years

Minimum investment
£350,000 +VAT

  • Operating fee:
  • Advertising fee:
  • Royalty fee:
    6% of of net sales, plus VAT
  • Average floor space:
    3000 sq ft

About Café Rouge

 Cafe rouge franchise information

Café Rouge, part of the Casual Dining Group (CDG), is looking for franchisees

The Brand

Café Rouge was launched in London back in 1989. Today, Café Rouge is the only established Nationwide French casual dining brand in the UK.

Now with over 90 restaurants in the UK, the brand serves six million meals each year.

Unique in covering all day parts, Café Rouge combines the very best examples of classic bistro cuisine, wine and coffee in beautifully designed restaurants.

  • The original all day bistro driving every day part occasion
  • Market leader in breakfast and brunch offerings
  • Wide menu from lighter lunch dishes to more formal evening meals
  • Most sites with sit at bars for eating and drinking
  • Dedicated team in the UK driving food, brand and design development
  • Bi-annual menu refreshes, ensuring seasonality in the offer
  • Authentic French look and feel to the bistros with individual design features

Cafe rouge restaurant franchise

The Menu

A true all day bistro, the Café Rouge menu recreates real French food and wine in a Parisian style setting.

Mornings are made up of breakfast classics, baskets of fresh pastries and house blend coffee, with lunch and dinner both offering lighter dishes and hearty French fayre.

An eclectic wine list takes in regional French classics and neighboring countries' favourites.

A Flexible Franchise Opportunity

Café Rouge is suited to a range of locations. Our recommended locations have wide frontages, terrace seating and are suitable for a bar area. In the UK, we operate restaurants across the high street, in malls, leisure parks and within concessions environments. Areas that can attract an all day trade are preferable, as they are perfectly suited for the multi day part business we operate.

  • 275 – 400 m2
  • Potential for smaller format sites such as hotels, retail concessions, garden centres
  • Prime mixed use retail and leisure schemes
  • Mall sites
  • Concessions environment
  • High footfall areas in major world cities

Cafe Rouge restaurant franchise interior

Training and support provided

Our franchise team, with experts in UK and international marketing and operations, are committed to supporting you and your business and assisting with establishing and developing our brands. Our franchise support package consists of state-of-the-art systems, and our CDG Way operating system.

Set Up & Operations

Property - We provide a comprehensive set of systems to ensure all aspects of your property are dealt with correctly.

Operations Portal - We will provide an online, mobile optimised operations portal, with instant access to the brand and comprehensive guidance on how you set up and run all aspects of operations.

Safeguards - We will give you access to our tried and tested methods of working – used with CDG’s entire estate of 300 restaurants.

Training - You will have a dedicated people team with extensive international and brand experience to support all stages of the people management process. Passionate people who will provide exceptional recruitment support and tailored learning and development tools to suit and support your teams, enabling them to deliver fantastic food and service quality, direct to the local market.

Business Reviews - We will conduct quarterly business reviews, in the local market, ensuring the brand is a success.

The ideal Café Rouge franchisee

The ideal franchise partner should be a well funded player with a good local network, long term ambitions and a strong track record in F&B.

  1. Scale - You should be a large well-capitalised business with the willingness and capital to invest for periods of 3-5 years
  2. F&B Casual Dining Experience - Relevant casual dining experience preferred, ideally with experience of successfully expanding similar Western brands.
  3. Network - Link to secure prime real estate locations and ability to set up secure supply chain.
  4. Brand Focus - Passionate senior teams, with the ability to deliver a consistent customer experience.
  5. Regional Expansion Capability - The ability to develop and to penetrate adjacent regions.

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