Willow Alexander Gardens franchise

Min investment


Willow Alexander Gardens franchise

Willow Alexander: Pioneering a Greener Future with Sustainable Home and Gardening Services.

Welcome to Willow Alexander, the UK’s leading home and gardening service provider with a unique commitment to sustainability. We're proud to be the first in our sector to commit to becoming net-zero emitters by 2030. Our successful franchise business model is built on our core values of quality, sustainability, community, innovation, integrity, professionalism, and growth. By choosing a Willow Alexander Gardening franchise, you're not just building a successful business - you're investing in a brighter, greener future for yourself and your community.

Minimum investment

Funding support
Third Party

Total investment

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
    8% of turnover
  • Advertising fee:
    2% of turnover
  • Royalty fee:
  • Average floor space:

About Willow Alexander Gardens

We believe the horticultural industry must start to do things differently, to make a difference to its customers and to the world. That's why we dedicated our time to make our garden care as green as possible.

Willow Alexander Gardens Van Mockup Gardens

Our certified carbon-neutral maintenance program & eco-friendly work practices have created a new standard in garden care and we believe this is something worth sharing. Our Franchise helps you to build a brighter and greener future for yourself & the world around, and welcomes you to a community of like-minded horticulturists who take pride in what they do.

We are Willow Alender - Caretakers for your piece of Earth.

Training and support provided

Launch and Training Support:

  • Initial Launch training on how to run your Franchise
  • Innovative guided operations manual with in vehicle digital “how to guides”
  • Access to award winning field management & CRM you can run from your phone
  • A dedicated account manager to guide you on your journey

Branding and Marketing:

  • Road map to running your own certified carbon neutral company
  • Membership to sustainbli+ that offset your own personal emissions
  • Fully Branded design assets for our Cans and POS systems
  • Access to content creators to promote your work on social channels
  • Award winning PR and Marketing team in house to support your ongoing growth
  • You own landing page connected to your google business profile

Operations and Support:

  • Exclusive access to our private marketplace with discounts across entire Willow Alexander online retail platform
  • Proven model with an instant return in the first year
  • Help and support to run the fully integrated invoice and accountancy software
  • Ongoing support and advice
  • 2 highly optimised websites that generate you business all year round
  • Flexible working hours
  • Extenstive digital library of assets
  • On Going support of joining a community of like minded Home & Garden professionals


The ideal Willow Alexander Gardens franchisee

At Willow Alexander, sustainability is our core value and we seek franchisees who share our passion for the environment. We embrace a progressive, inclusive, and modern approach to the garden industry and we're looking for like-minded individuals who want to join a business that thinks differently.

As a franchisee, you'll embody the qualities of:

  • Hard work
  • Professionalism
  • Enthusiasm
  • Business integrity

While expertise in sustainability isn't a requirement, a genuine care for our mission, brand, and your own business is essential. Join the Willow Alexander franchise network and be part of a community dedicated to making a positive impact on the planet!


Willow Alexander Gardens' history

The Willow Alexander Gardens programme was first founded back in 2019 By Lynn Collett who had established herself as one of the top garden maintenance professionals in her local area.

In 2019 her Son and partner, Samuel Collett & Alexander Oakley formally established Willow Alexander as a solution to more sustainable Home+Garden living with Willow Alexander Gardens becoming its flagship service.

Certifications of carbon neutrality and recognition from the United Nations soon followed with Willow Alexander soon becoming London's most sustainable Home and Garden service provider and trusted brand.