Auntie Anne's franchise

Min investment


Auntie Anne's franchise

We are so much more than just pretzels

Auntie Anne’s is the largest global soft pretzel chain – but we are so much more than just pretzels! The formula for Auntie Anne’s success is simple: product, people and purpose. Our brand purpose is to do good. We deliver smiles. We offer a moment of joy in an otherwise hectic day.

Minimum investment

Funding support

Total investment

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
  • Royalty fee:
  • Average floor space:

About Auntie Anne's

Auntie Anne's is a globally celebrated snack food franchise selling a range of delicious pretzels and wide variety of drinks

Auntie Anne's franchise restaurant

What do we do?

Every day we create hand-rolled, freshly baked pretzels that we sell to thousands of our loyal customers. We offer a diverse range of pretzels variations and we constantly innovate new twists to the classic pretzel, without sacrificing its key elements. In the UK we have recently launched a breakfast bun range and are working on a pretzel sandwich concept. Auntie Anne's doesn't just sell pretzels, we sell happiness; as nothing compares to seeing the look on your customer's face when they get a bite of that freshly baked product, made with love.

Why Auntie Anne's?

As a franchisee, you will get to operate in a stable market along with a globally loved brand that caters to all. Auntie Anne's irresistibly soft pretzels are so unique they will draw in customers just by its aroma. With Auntie Anne's you'll get to experience the joy of serving people delicious treats, while working with a franchisor that is unrivalled in the industry.

Training and support provided

Comprehensive training

From the day we meet till the day of your grand opening, we will be there to support you! We will provide you with a comprehensive training programme to teach you all about our proven business model, perfect pretzel operations training to ensure your baking skills are spot on before your store opens as well as general business training.

Ongoing support

Throughout your journey with us, we will continue to support you in various areas of the business. Invest in confidence knowing you're doing business with a well-established and globally recognised brand.

The ideal Auntie Anne's franchisee

Auntie Anne's franchise outlet

Is it for me?

Whether you're an individual or partners looking for new opportunities, a corporation seeking to raise their income exponentially, Auntie Anne's has a place for you! We are looking for franchisees passionate about customer service and the food industry (particularly baking!).

The total investment for the operation of an Auntie Anne's store is around £145,000 – £180,000. However, we can put you in touch a finance specific broker who may be able to help you raise finance, potentially leaving you with around £40,000 to £80,000 of personal investment.

Overall, we are looking for people willing to commit to running their store to our high standards, are very passionate about customer service and retail, care about their employees and the brand and have the ambition to drive sales and potentially open more stores in the future.

Auntie Anne's' history

Auntie Anne's pretzel franchise

The beginning

When Anne Beiler baked her first pretzels in a Pennsylvania farmer’s market, she wanted to create a great product and provide people with an amazing experience. After some experimentation, “Auntie” Anne created a masterpiece. Customers kept coming back and asking for “the best pretzel they had ever tasted”.

Continuous growth

People wanted more. They asked for the secret recipe so they could have soft, delicious pretzels and drinks wherever they were. As a response, Anne and her husband looked for new ways to expand and bring the taste of Auntie Anne’s to the world.

Since then, the business has grown fast through franchising and more significantly since it was acquired by Atlanta franchisor FOCUS Brands in 2010.


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