Centenary Lounge franchiseCentenary Lounge is an award-winning, unique collection of destination venues. Serving amazing menus and cocktail elegance inspired by the original 1930s Art Deco period.
Centenary Lounge transports you back to the Golden Age of Travel and Glamour, Attracting thousands of customers from all over the country. Join us on our journey to success!
7% of net sales after vat
Average floor space:
The First Class Lounge 1,500 sq. ft, The Express Lounge 750 to 1000 sq. ft, Kiosk 250 sq. ft
About Centenary Lounge
Centenary Lounge attracts thousands of customers from all over the country. Its friendly staff have been passionate about providing outstanding quality food and traditional customer service in beautiful, nostalgic Art Deco-inspired settings that recapture all the glamour and style of the 1930s railways; the golden age of travel. Our desire to share this enthusiasm with our guests has been a catalyst in establishing our reputation as an exciting and vibrant refreshment destination. The charming and relaxing venues provide the perfect setting to enjoy a break or a meal, from breakfast through to lunch, to afternoon tea and pre-dinner cocktails.
Multiple revenue streams - 100% ROI can be achieved within two years
Our venues are complimented with a dynamic online presence, offering multiple revenue streams for delivery and in-store collection. From gift experiences and vouchers to subscriptions and hampers, we even have our very own range of replica GWR-branded giftware called Recreations.
Because of our unique style and elegance, we feel our store proposition can give a Franchisee the unique option of multi-site acquisitions of varying investments within a single Franchise Company opening their portfolio nationally in 2021 and internationally in 2023.
We will take you on a journey
Centenary Lounge was founded in 2009 with the opening of the Express Lounge in Birmingham, Moor St Station. This was followed by the opening of the kiosk in 2012 and then the gorgeous First Class Lounge in 2019.
Centenary Lounge consistently provides an exceptional and memorable experience in our unique collection of 1930s railway inspired café-tearooms; embarking our customers onto an exciting educational journey. In turn, creating a best in class, holistically prepared & worldwide brand with an exceptional ROI, support structure, and room for all stakeholders to develop accordingly.
Three wonderful concepts
- The First-class Lounge
CIRCA 80 SEATS – FROM £239,000
A ‘High Street’ version, aka ‘The First-Class Lounge’, with a fuller menu, licensed and with generous seating with table service; 1,500 sq. ft.
- Express Lounge
CIRCA 50 SEATS – FROM £168,000
A large or medium railway location. A more compact menu, licensed and appealing to customers ‘on the move’ but with some seating on the premises; 1,000 and 750 sq. ft respectively.
- Neighborhood Kiosk
A standalone store perfect for stations, airports and shopping centres.
Training and support provided
- Training and Mentoring
Centenary Lounge will provide a 4 week training programme for successful applicants. We will also help you, if you wish, to advertise for and recruit staff, provide full initial and ongoing staff training, and ensure you are set up for staff payroll and HMRC requirements.
A full version of the operations manual will be provided to you on signing your franchise agreement. This essential and most important manual will assist you with the daily operations and clarify any uncertainties.
- Site Search and Acquisitions
We will help you find the right site on the best possible terms. You will never be alone in this aspect. We can take care of all the legal work in completing a lease also.
- Shop Fit and Design
We will collaborate with you to ensure the design correlates with our 1930’s Art Deco look which will ‘WOW’ new and return visitors. We oversee the shop-fit and you will be able to contribute to the look of your Centenary
- Project Funding
Centenary Lounge have the means to help you to gain funding for this franchise. We have excellent links within the business, and we will make it as easy as possible
You will benefit from year-round marketing support of the highest quality. We will also arrange a marketing launch for you to help you reach out to local businesses, SM users and influencers.
The ideal Centenary Lounge franchisee
A lifestyle that can work around you
Dynamic individual who wants to get in at the grass roots of an expanding Franchise with the opportunity for a multi-site or individual store Franchise. The Franchise can provide a lifestyle that can work around an individual or be part of a larger group. With an understanding of great customer service and how to motivate staff.
Those interested in finding out more will liaise with our Franchise Director, Paul Davies, who will take you through all the stages of the process. Those at a more advanced stage might like to have access to Aasia Baig, the Founder and Innovator of the Centenary Lounge to discuss her own experience and guidance she may offer.
Centenary Lounge's history
Certificate of Excellence
Aasia Baig the founder of Centenary Lounge began her journey in the railways in 2001, when she and her husband opened their first retail store in Solihull Station.
In 2003, Birmingham Moor St Station reopened after extensive restoration by Chiltern Railways. When Aasia visited the station looking for an empty unit where she could open a quality cafe, she fell in love with the charming quaint station. This encouraged her to learn about the history of the railways and the refreshment rooms and thus the idea of recreating a 1930s Great Western Railway inspired refreshment room was born.
Since we first opened in 2009, Centenary Lounge has built a strong identity and following within local communities and beyond.
We’re proud that our Moor Street Express Lounge won a Theo Paphitis Small Business Sunday Award, and was shortlisted for a National Railway Heritage Award.
We have also been awarded the Certificate of Excellence from TripAdvisor 7 years in a row.
Because our venues are a unique concept, The Moor Street Express Lounge also featured in the popular BBC One six-part drama series The Game, starring Tom Hughes and Brian Cox and the BBC Two Documentary series Great British Railway Journeys hosted by Michael Portillo.
In 2010 BBC Radio 5 Live’s breakfast show hosted their General Election debate at the Moor Street Express Lounge, with Conservative Chancellor George Osborne and Lord Paddy Ashdown of the Liberal Democrats.
In 2017 our Recreations crockery made an appearance on Channel 4’s Amazing Spaces. Our stunning yet contemporary giftware range also provides avenues to extra revenue streams for our Franchisees.
More recently, our First Class Lounge was shortlisted in the prestigious international Restaurant and Bar Design Awards in two categories; Café (UK) and Heritage Building. Having only opened in 2019 this definitely put a spring in our steps during 2020.