Really Awesome Coffee franchise

 A profitable business that “doesn’t really feel like work”

INTRODUCING REALLY AWESOME COFFEE

Since the first mobile café launched in Coventry in 2010, Really Awesome Coffee has grown to become a market leader with a network of over 50 franchisees. We are proud to be the fastest growing mobile coffee franchise in the UK.

The Concept – it’s simple; take advantage of the huge demand in the ever expanding UK coffee market but avoid the fierce competition on the high street by taking the coffee shop directly to customers in our unique mobile café vans.

WHAT’S INVOLVED IN RUNNING A MOBILE CAFÉ?

The business is built around a daily coffee round that we help you establish, with the mobile café visiting local businesses at agreed times each day to serve a full range of gourmet coffees, frappes & smoothies as well as hot and chilled food options – everything you would expect in a top quality high street café. There is usually a relaxed and enjoyable atmosphere at the van with your day being made up of other people’s breaks from work.

A large portion of franchise partners also make significant additional income from optional weekend ‘events’ work.

WHAT MAKES US UNIQUE?

At Really Awesome Coffee we pride ourselves in the level of training and ongoing support we provide our franchisees, and we also like to be at the forefront of the industry in terms of technological developments and advances.

There are lots of things that we believe make our business a unique prospect – here are a few:

The Mobile Café – developed and built by us, our coffee vans are uniquely capable, efficient, and environmentally friendly. We are very proud of the vans and provide a full tour on our Discovery Day events.

The Really Awesome App – we like to make it as easy as possible for our customers to buy from us. Our bespoke app alerts customers when our franchisees’ vans are on their way and also allows them to pre-order their drinks so that they can avoid the queue.

RAPoS – our bespoke electronic-point-of-sale till system. As well as performing standard functions and linking with the customer app, it also syncs with online coffee route maps and generates a suite of detailed ‘coffee-stop specific’ reports that are vital in tracking performance and ensuring that optimal business development advice is provided.

INVESTMENT & RETURNS

With Mercedes-Benz and HSBC’s Franchise Unit as finance partners, the required initial investment is just under £10,000. However, some franchise partners invest more up-front to reduce monthly finance repayments over the first few years.

With typical turnovers of between £80,000 and £100,000 and an average combined gross profit margin of over 60% (over 80% on gourmet drinks and lower on food items), there is plenty of profit to be made for those willing to put in the work and commit to the system.

We like our franchise partners to be able to concentrate on the most important things – providing great service and building lasting relationships with their customers.

As franchisors it’s therefore our job to make the day-to-day operation of your business as simple and easy as
possible. This starts with providing structured, comprehensive training and continues with regular interritory
support from your Franchise Development Manager and remote support from our head office
team.

Full details on our training and business launch program can be found on our website; however, here’s a
quick breakdown for you:

• Step 1: After an initial training day we carry out detailed business launch preparations with you.
• Step 2: You spend 2 weeks with us at our training centre in Coventry.
• Step 3: We spend 2 weeks with you in your territory to launch your business.
• Step 4: We review your trading data and your Franchise Development Manager visits you regularly to maintain momentum and keep your business growing.

A lot of our franchise partners cite the fact that although they work hard, it “doesn’t really feel like work”.

The honest answer to this question is it’s simply someone who will enjoy the social aspect of the role and
who, with our assistance, is prepared to put in the short term hard work that is needed to grow any
business.

If you think that you might enjoy running your own mobile café then I’d love to invite you to attend one of
our Discovery Days. Thank you for taking the time to read our profile and please feel free to request some
more information or visit our website to find out more.

Maybe I’ll see you soon…

Kevin Haswell
Founder & Managing Director

Karl Webster - Daventry

Previously a Business Manager in the print/payroll industry running a small business with 15 employees and responsible for the running of the business, UK sales, service and export.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

The first step is the hardest but if you are in an unhappy place and want to make a change then you should take the leap, but it is very hard work and you need to be ready for that.

What are your plans for the future with your business?

I think right now I just want to be able to provide for my family and that is my main focus, I don’t have any big plans for a second vehicle just yet but I would not rule it out.

I just want to be able to provide excellent coffee and food with excellent customer service. As long as I can do that I am sure my customers will still be customers for a long time.

Simon Driver - Northampton

Previously spent 26 years in Distribution with one of the country’s best known retailers.

Why did you go down the franchise route? What made you choose the coffee industry? And why Really Awesome Coffee?

I wanted to be my own boss but liked the support mechanism that a franchise offers. I think the coffee industry is going to continue to grow and I really liked the mobility of the Really Awesome Coffee business model..

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

Have the backing of your family or loved ones. Even with all the help from the support team you will need to invest a lot of energy to get going and having support from them has been essential to me.