Radfield Home Care franchiseYour Partners in Elderly Care
Radfield Home Care is a family-owned healthcare company providing premier home care services in the UK
1% + VAT Turnover
5% + VAT Turnover
Average floor space:
500 sq ft
About Radfield Home Care
Radfield Home Care is one of the UK’s most established private healthcare organisations; providing exceptional care services for over 35 years, with an experienced GP at the helm.
Specialising in providing high quality care at home to older people, Radfield Home Care boasts the opportunity right now for people with a passion for providing the best customer service to join its thriving network of home care business owners. Operating within the private marketplace, franchise partners will benefit from high profit margins that enable them to deliver a high quality care service and develop a passionate and rewarded team of healthcare professionals - all whilst generating healthy financial returns.
Who will my clients be?
Radfield Home Care franchise partners specialise in providing care specifically to older people. With an ageing population, the older people’s care sector is expanding - and they are the biggest users of home care services.
Having such a well defined USP and user-base has a range of benefits:
- Lowers your training expenses as new employees don’t require training for multiple disabilities, age groups or requirements.
- Client enquiries increase as older people, their sons and daughters are much more comfortable with choosing a provider that specialises in exactly what they’re looking for.
- Your recruitment levels will naturally increase as the barrier to entry for new recruits is significantly lowered as they only need to become professionals in one field of care.
- As your home care assistants become experts in caring for older people, the quality of care you provide will continue to increase and clients will feel highly valued.
You will focus on developing this client base from within the private marketplace. As has been well publicised, publically funded care is becoming increasingly stretched, and it is increasingly difficult for clients to receive care through their local authority. As a result, the demand for private home care services is rising. The private home care marketplace also benefits from higher profit margins that enable you to focus on providing the highest standards of care without worrying about your bottom line.
Why home care?
It’s no secret that the UK’s population is ageing. In the coming decades the population of people aged 65 and over is set to equate for over one quarter of the entire UK population. What’s more, those aged over 65 spend almost half of their remaining life expectancy not in good health. As a result, such a rapid increase in the number of older people is raising the demand for compassionate care services to support them.
Despite this rise in demand though, Local Authority care funding has decreased in recent years, which led to a 20% drop in people receiving care from their Local Authority between 2009-2015. This is leaving more vulnerable older people and their families turning to private home care providers, such as Radfield Home Care, for suitable support.
Operating within this private home care marketplace provides a growing opportunity for home care business owners; with a projected increase in home care service users and strong profit margins enabling them to generate a high quality service, enriching the lives and improving the wellbeing of their older clients.
What do I get for my investment?
- Opportunity to change the lives of vulnerable older people in your local community
- Receive industry leading training with a 20-day training programme
- A professional support team providing on-going healthcare, compliance and business support for experienced and first time business owners
- One of the most tried and tested home care business models in the UK, developed for franchising over eight years and multiple locations
- A GP franchisor with a lifetime of hands-on healthcare experience and expertise
- Cutting edge healthcare technology ensuring franchise partners operate a safe, sustainable and profitable business
- A unique invoicing system maximising cash flow and reducing working capital requirement
The Radfield Home Care franchise fee is £30,000+VAT. You will also require approximately £55,000 working capital to support the start-up and early operation of the business, meaning the total investment is in the region of £90,000.
We work with numerous banks that will lend up to 70% of the total investment, meaning you only require approximately £27,000 of your own capital to invest and lenders will borrow the remainder.
I want to find out more…
If you think you have the making of a home care business owner, with the passion for providing vulnerable older people with exceptional care in their own home, all whilst developing a profitable business, we would love to hear from you.
You can contact our Franchise Recruitment Manager, Ed Gill by submitting your information on this page, and he will give you a call to share more information and answer any questions you may have.
We look forward to hearing from you.
Home Care Industry Statistics: https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/ageing/articles/livinglongerhowourpopulationischangingandwhyitmatters
Training and support provided
How do you support me?
Radfield Home Care’s franchise support team specialises in both healthcare and business support; providing a business opportunity with a safety net.
You will have a dedicated Franchise Support Manager that will work closely with you, with regular office visits, phone calls and training webinars. They will be by your side throughout your journey, and will be there to answer any questions you may have, help you overcome any challenges and celebrate successes along the way!
The rest of the support team all have their own specialisms; including marketing, compliance, recruitment, finance, digital marketing, training and more. They’re all there to work with you on specific tasks and projects; advising you, supporting you and even undertaking activity to help grow your business on your behalf.
The ideal Radfield Home Care franchisee
But I don’t have experience?
As a Radfield Home Care franchise partner, you do not require any previous healthcare experience. Your role is to grow your business through marketing, networking and brand awareness activity.
You will of course have in-depth training and support to develop your required knowledge of the sector and its operations, however you will also recruit a Registered Care Manager who is responsible for managing the healthcare side of the business for you. Their role is to ensure all your clients are well looked after with excellent care services, all regulation expectations are exceeded, and your staff are well managed and rewarded for their hard work.
A team of home care assistants will support your clients on a daily basis. They will travel around your local community, providing a range of care services to older people. They will be supporting clients with a range of activities such as preparing for their day ahead, taking them out to the shops, administering medicine and preparing meals. They can even provide specialist services such as Palliative and Dementia Care.
Radfield Home Care's history
So why Radfield Home Care?
The Radfield brand was launched in 1982 as a residential care home. Franchisors, Dr Hannah MacKechnie and Alex Green grew up within this care home, which was owned and operated by their parents. As they grew older they both worked within the care home, before Hannah trained to become a GP and Alex worked with financial institutions in charitable sector.
By 2008, they already had a lifetime of experience caring for people and recognised the changing attitudes of older people was causing a decline in demand for residential care services. Older people no longer wanted to relocate to a residential care home, instead they wanted to remain within the comfort of their own home, where they could maintain independence and an active role within their community. As a result, Hannah and Alex launched the next evolution of the Radfield brand: Radfield Home Care. They then spent the next eight years developing multiple home care operations throughout the Midlands region; giving them an unrivalled knowledge of the private home care sector.
They now had a model that had successfully overcome the challenges the sector could throw at them and, with this wealth of experience behind them, they launched the Radfield Home Care franchise opportunity in 2016. This enables like-minded people, like you, to develop their very own rewarding business with profitable returns, safe in the knowledge they are supported by people who have been there and done it.
As a family owned and operated company, values are at the centre of the model, and its ethos of providing the highest standard of care stretches beyond just the client. Radfield recognises that happy staff will make for an even happier client, so its ‘Caring for Carers’ pledge rewards and attracts home care assistants to make them feel valued, appreciated and part of a team too. One of the world’s biggest ethical accreditations, B-Corporation recently recognised Radfield’s strong values-based business model and enrolled Radfield Home Care as one of its members - the only UK healthcare organisation to have achieved this status.
It’s not just about experience, values and sector knowledge though. Radfield Home Care was one of the pioneers of technology in the home care marketplace, and now utilises remotely accessible, cloud-based care management software. This allows franchise partners and clients the benefit of a transparent, safe and cost-saving service.
You will also benefit from a unique invoicing system that allows Radfield franchise partners to enter the home care sector with attainable working capital requirements, and maintain a robust cash flow that will generate a strong platform for ongoing growth.
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