Walfinch franchise

Min investment


Walfinch franchise

Help people live independently at home with the Walfinch home care franchise.

Walfinch is a home care agency providing personalised health care at home to individuals and families nationwide, from offices across the UK.

Minimum investment

Funding support

Total investment

Franchise fees
£25,000 +VAT

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
    Management Support Fee (MSF) 5% plus VAT
  • Advertising fee:
  • Royalty fee:
    5% plus VAT
  • Average floor space:

About Walfinch

Welcome to Walfinch!

Do you want to own a thriving home care agency which means you can make a genuine difference in your community while potentially generating £575,000 in turnover by year three?

With Walfinch, you can.

As a Walfinch franchisee you can

  • Achieve business independence
  • Lead from the front and take control 
  • Build an asset for yourself: 60% of Walfinch franchisees reach more than £290,000 turnover in year one
  • Have a rewarding, positive impact on pastoral care in your community
  • Build local jobs
  • Leave behind the commute and pointless office politics.

About the Walfinch Franchise

As a business owner with Walfinch you will have the satisfaction of leading a team of caregivers to provide personalised live-in and visiting-hourly care, enabling clients to live their lives independently and on their own terms.

Walfinch’s care services, delivered by franchisees nationwide, include companion care, live in care, elder care, dementia care and respite care, plus care to people living with a learning disability, physical disabilities, stroke rehabilitation, injury and convalescent care. You’ll have a wide range of business streams, and the power to improve the quality of life for so many people!

The Growing Industry

Almost 12m people in the UK are aged 65 and over, 5.5m are 75+ and 1.6m are 85+. All these figures are growing and will continue to do so. The ageing population means the demand for care services exponentially surpasses supply, so the size of the care market is growing. But the care market is not limited to older people. Walfinch also offers care for people with specialist care needs, so there are a variety of business streams.

There are always people who require care, and with Walfinch you could be the one to provide it. 

An essential service with year-round demand

When people need extra help, 96% of them say they prefer to remain in their own home, rather than moving into a care home – and domiciliary care means that most can do this. Home care means people can maintain their independence and keep up their social connections, and the UK government and NHS actively promote at-home care services.

A home care franchise benefits from year-round demand, which creates more consistent human resource demands and cash-flow for the business owner. As an essential service employing essential workers, a home care franchise operates in all economic and civic circumstances.

Training and support provided

What kind of training and support do you receive with a Walfinch franchise?

Initial Training

  • A 10-day initial formal training programme
  • Help with CQC registration
  • Operations manual
  • 90 day business launch plan
  • Marketing and business development training
  • Software training
  • Assistance with office set-up
  • Weekly support meetings
  • A full administrative system
  • Operations manual
  • 500 business cards

Ongoing training and support

  • 45 hours of ongoing training and support annually
  • Recruitment workshops (monthly) to help you recruit and retain the very best caregivers
  • Business development workshops (monthly) to help you grow your business 
  • Compliance coaching to ensure you meet – and exceed – the highest regulatory standards
  • Business coaching 
  • Periodic CQC-style inspections led by the franchisor, to prepare you for the all-important official CQC inspections 

The Package

  • Use of Walfinch brand
  • Dedicated webpage on the main website
  • Social media support
  • 250 promotional leaflets
  • Advertising materials
  • Assistance building 100 key contacts
  • Lists of and introductions to referral providers
  • Exclusive territory license
  • Your territory will cover a minimum 250,000 people
  • 40,000 people aged 65+

Advanced back-end systems to facilitate:

  • Business development
  • Financial management
  • Compliance and procurement
  • Recruitment and training
  • Rostering

The ideal Walfinch franchisee

Do I need experience?

We provide all the expert training and support you will need, whether or not you have care sector experience – though experience in business helps.

Is it for me?

We look for people who pass the Mum Test! People who want to run a thriving business that provides the quality of care that you would want for their own mum. Care that always meets – and beats - the statutory quality requirements but goes even further. We also believe that great care starts with caring for our caregivers too, so we look for people who prioritise not just their care clients and their families but their caregiver team. You don’t need to have previous care sector experience but you’ll be business-minded with a passion to grow a business that delivers financial independence and solid rewards.

Walfinch's history

Walfinch is a family-owned and run domiciliary care agency. Our brand is CQC-registered and has a reputation for providing quality care across the country.

Case studies


How long will it take to launch from the time I sign the franchise agreement?

Normally 3 – 4 months depending on things like CQC registration, finding an office, and recruiting carers.

Will you help me with a business plan for the new business?

Yes. We will provide a business plan template, and this will allow you to adjust key figures to ensure that it is ideally suited to your territory.

Are there any other costs I can expect?

Yes, other costs to budget for include a local office, local advertising, computer, office rent and working capital. Working capital will depend on how much money you need to draw from the business to fund your own lifestyle during the set-up of the business and until it gets into profit.

What is my expected break-even, and how long should it take me to reach it?

The time to reach break-even is governed by finding carers and clients of your business, but our experience is that it normally takes anything from 12-18 months to achieve profitability.

Do I need any healthcare training or background to join Walfinch?

No, but you will need a background in business and the ability to understand how a business operates.

Will you help me find clients?

Yes, we train you to find your first 100 local contacts in your territory and train you on the business development system to find and retain key contacts in the area, who will keep referring clients to you.

How will I know what to charge clients?

Completing a local business plan will clarify what the level of charges should be. We help you with a territory review, so you understand pricing in the territory. This allows you to pay carers well and make a fair profit.