Walfinch franchise

Min investment


Walfinch franchise

Help people live independently at home with the Walfinch home care franchise.

Walfinch is a home care agency providing personalised health care at home to individuals and families nationwide, from offices across the UK.

Minimum investment

Funding support

Total investment

Franchise fees
£25,000 +VAT

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
  • Royalty fee:
    5% plus VAT
  • Average floor space:

About Walfinch

About the Walfinch Franchise

Walfinch is an experienced provider of care for the elderly and vulnerable in their own homes through our network of home care franchises. We know how care works, we do it well, and we are looking for passionate franchisees who want to join us in delivering the highest-quality home care to people who need it.

The Growing Industry

As people are living longer and require more help to live at home, the need for quality domiciliary support is growing. The portion of the population aged 85 and over is projected to double over the next 25 years. This is in addition to the fact that there are 85 people aged 65 and over for every 1,000 people of “traditional working age.” By 2036 over 30% of the population will be over the age of 65, giving you a huge opportunity to develop a successful business. Walfinch also provides all kinds of specialist care as well as elder care, so there is a diverse amount of business streams.

An essential service with year-round demand

Most people say that if they need extra help, they prefer to remain in their own home rather than moving into a care home – domiciliary care means that most can do this. Home care allows people to maintain their independence and keep their social connections while supported in living safer and fuller lives - which brings peace of mind to their loved ones.  

Caring for people in their own homes lessens the burden on public residential services, so the UK government and NHS actively promote at-home care services.

A home care franchise benefits from year-round demand, creating more consistent human resource demands and cash flow for the business owner. As an essential service employing essential workers, a home care franchise operates in all economic and civic circumstances.

What do we do?

Clients come to Walfinch needing help with a wide range of different conditions, including dementia, Multiple Sclerosis, and Cerebral Palsy. Others are seeking convalescent care, care and rehabilitation help after a stroke, help with daily care to deal with a physical disability, or just the companionship and reassurance of someone else being there.

Our franchisees operate from premises within their own territory, which covers a minimum of 300,000 people. They are responsible for managing their business growth, development, finances, management, and care teams - all the while supported by Walfinch’s expertise and experience.

Training and support provided

What kind of training and support do you receive with a Walfinch franchise?

Initial Training & Support

  • Business planning - a dedicated business plan that will outline start-up costs, cash flow, and profit and loss projections 
  • A 10-day formal training programme
  • Software and systems training
  • Training on marketing and business development
  • 90-day launch plan
  • Walfinch Operations Manual
  • Full administration system
  • Support with Care Quality Commission registration - we pride ourselves on the support we provide to each franchisee to navigate this process efficiently and successfully. Walfinch has a specialist team that applies their knowledge and experience of the CQC/CIW/CI/RQIA registration process, providing you with both pre- and post-registration guidance. We are proud of the 100% success rate enjoyed by franchisees who use our support
  • Assistance in business office set up
  • Assistance in recruiting your first five carers
  • 250 business cards


  • Use of the Walfinch brand
  • Dedicated webpage on the main website
  • Social media support
  • 500 promotional leaflets
  • Advertising materials
  • Assistance building 100 key contacts
  • Lists of and introductions to referral providers
  • 250 Business Cards
  • 500 Flyers
  • Territory Map
  • Roller Banner
  • Window Vinyl 

Exclusive territory license

  • Minimum of 250,000 people, with
  • 40,000 people aged 65+

Advanced back-end systems to facilitate

  • Business development
  • Financial management
  • Compliance and procurement
  • Recruitment and training
  • Rostering

Ongoing training and support

  • Live business plan that links to your accounts
  • Fortnightly 1-2-1 business coaching sessions
  • Quarterly ‘Business MOT’
  • Quarterly skills development workshops
  • Networking with fellow franchisees 

There will be additional capital requirements. You will need access to a further £50,000 in working capital. Up to 70% funding for the franchise is available, and we can offer support and advice to access this.

As an award-winning organisation for franchisee satisfaction, we pride ourselves in the innovative efforts of going paperless.

Our CRM and payroll functions are monitored using technological systems to maintain accuracy and efficiency.

The ideal Walfinch franchisee

Do I need experience?

We provide all the expert training and support you will need in your new business venture, so this franchise is suitable for those investors with or without experience in the care industry – though experience in business helps.

Is it for me?

We are looking for motivated people who share our values, are passionate about business, and have a strong desire to make a difference in the local community by providing the highest quality of care and support to vulnerable adults in their own homes.

Becoming a Franchise Partner with us not only offers you the chance to own a business founded on quality with an excellent reputation but also the chance to change your own life and improve the lives of your clients. You will have the opportunity to build a market-leading profitable business in your territory, while helping the people in your community live a better quality of life.

Walfinch's history

Walfinch is a family-owned and run domiciliary care agency. Our brand is CQC-registered and has a reputation for providing quality care across the country.

Case studies


How long will it take to launch from the time I sign the franchise agreement?

Normally 3 – 4 months depending on things like CQC registration, finding an office, and recruiting carers.

Will you help me with a business plan for the new business?

Yes. We will provide a business plan template, and this will allow you to adjust key figures to ensure that it is ideally suited to your territory.

Are there any other costs I can expect?

Yes, other costs to budget for include a local office, local advertising, computer, office rent and working capital. Working capital will depend on how much money you need to draw from the business to fund your own lifestyle during the set-up of the business and until it gets into profit.

What is my expected break-even, and how long should it take me to reach it?

The time to reach break-even is governed by finding carers and clients of your business, but our experience is that it normally takes anything from 12-18 months to achieve profitability.

Do I need any healthcare training or background to join Walfinch?

No, but you will need a background in business and the ability to understand how a business operates.

Will you help me find clients?

Yes, we train you to find your first 100 local contacts in your territory and train you on the business development system to find and retain key contacts in the area, who will keep referring clients to you.

How will I know what to charge clients?

Completing a local business plan will clarify what the level of charges should be. We help you with a territory review, so you understand pricing in the territory. This allows you to pay carers well and make a fair profit.