Make a difference with a Radfield Home Care franchise

11/06/2018 08:00 | Start a business

Radfield home care franchise info

If you want to make a difference to the elderly of your local community, thereís no better way to do so than by providing high-quality care to those that need it. Radfield Home Care franchise has the experience and expertise to deliver home care solutions and are actively searching for new franchisees to join the team. If you want to find out more, weíve compiled this handy guide covering all you need to know about Radfield Home Care franchise.

Radfield Home Care background

Having grown up in Radfield Care Home, sibling franchisors Dr Hannah MacKechnie and Alex Green understood what it means to have a positive impact on the lives of those in the local community. In 2008, operating under the same brand name as their parentsí care home, they launched Radfield Home Care. With the aim of providing elderly residents with high-quality care in the comfort of their own homes, the franchise quickly expanded to four company-owned branches, before adopting the franchise model. Now, a decade later, the franchise has grown to encompass nine franchise units, with more on their way. The business is also continuing its search for new franchisees who exhibit the qualities and skills required to run a community-based care service.

Industry Context

In the UK, the home care industry is experiencing a period of aggressive growth. This is mainly because the UK population is getting considerably older. By 2020, 20% of the population will be made up of over 65s. This, coupled with longer lifespans and a growing desire to receive basic care at home, is driving a dramatic increase in demand. As state-funded services struggle to keep up with this demand, Radfield Home Care is relieving some of the strain placed on hospitals and doctors by offering their service to customers across the country.

Franchise basics

Radfield Home Care is a care franchise that focuses on providing a variety of services to the elderly, in the comfort of their own homes. Whether itís 24 hours, all day and all-night care, hourly check-ins, or once a day visits, Radfield aim to tailor their services to meet the needs of all customers in their care. Each franchise unit develops its team of health specialists who are capable of providing well rounded and extensive care solutions to meet a diverse array of needs and personal requirements. The franchise prioritises kindness, dedication, and respect above all other qualities, and is committed to building the Radfield family and expanding the franchise across the country.

What level of investment is required?

To become a franchisee, itís necessary to raise a minimum initial investment of £75,000. This includes the £25,000 (+VAT) franchise fee, with the rest of the investment being put towards setup costs. Radfield Home Care has partnered with many major lenders, including HSBC and Lloyds, to offer potential franchisees assistance with funding. Depending on your specific circumstances, up to 50% of the initial investment may be borrowed from one of these financial institutions. However, itís worth noting that most franchisees will require additional working capital on top of this initial investment. This will be used to secure their business during the challenging months immediately before and after the opening date.

What do franchisees receive in return for their investment?

In return for your investment, franchisees will be granted the right to trade under the Radfield Home Care brand name and be permitted to use the companyís trademarks under the circumstances set out in the franchise agreement. Franchisees will also receive a great deal of setup support, ranging from help with drafting the franchise business plan for your finance application to selecting a site and negotiating a lease.

Franchisees will also be put through a 10-day training programme that runs through all the fundamental aspects of owning a franchise and running a home care business. During this period, franchisees will spend time with an established branch to see how they operate, be educated in the legal aspects of providing care, receive marketing and advertising training, and work closely with the franchise management team to develop a comprehensive growth strategy.

Finally, franchisees will be provided with ongoing support, guidance, and assistance once their unit is up and running. This includes help with the digital systems used in day to day operations, extensive marketing support, and the development of a close relationship with Radfieldís franchise management team, who will focus on encouraging you to grow, develop, and expand your business.

What kind of franchisee is Radfield Home Care looking for?

To become a franchisee with Radfield Home Care, previous experience of the care industry is not necessary. Instead, the franchise looks for individuals who demonstrate a wide range of qualities. Foremost amongst these are compassion, empathy, and a desire to make a difference in the lives of the elderly. Excellent communication skills and a warm and welcoming attitude are also incredibly important. Regarding the business skills required, Radfield Home Care desire franchisees who have a basic level of business acumen, display determination and commitment, and can make and sustain connections in the local community. The franchise is particularly selective about who they bring on board the Radfield team, as their stellar reputation depends on maintaining their high standards of care and service.

Radfield Home Care franchise is an excellent opportunity for any individual who wants to run their own business and make an essential contribution to their local community at the same time. Capable of offering some of the most exceptional home care services in the country, the company has proven itself one of the most exciting prospects on the franchise market. Though becoming a franchisee will be challenging and require a great deal of dedication, itís likely to prove both personally and financially rewarding in the long run. If you think youíve got what it takes to become a Radfield Home Care franchisee, contact us today or visit the franchiseís very own Point Franchise page.

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