Home Help Services: What Franchise Businesses Are there?

07/10/2018 18:00 | Start a business

home help services

The home care franchising sector is one of the most promising industries in the country. Boasting an impressive growth rate that shows no sign of slowing, the industry is home to some of the countrys top franchises. Here, we take a look at the state of the market in general and examine five of our top franchising picks.

Home help care services

Over the last decade, the home help care sector has undergone a radical transformation. The realisation that the UK population is experiencing enormous demographic shifts, coupled with changes in the way care is delivered and what customers desire, has resulted in the emergence of many new franchises aimed at providing high-quality home care services.

In large part, this is due to an unprecedented surge in demand. The home care market is currently worth an estimated £5.2 billion, though this figure will only increase with time. This is due to an increase in certain illnesses, such as dementia, as well as an ageing population.

Home help services for the elderly

Two of the biggest drivers of demand in the home help services sector are the increasing number of elderly citizens and longer expected lifespans. Combined, these two factors are putting a massive strain on public health services and encouraging more customers to look for private sector solutions.

The Office for National Statistics predicts that there will be a 36% increase in the number of people aged 85 and above between 2015 and 2025. This means a jump in the countrys over-85 population from 1.5 million to 2 million. During the same period, the over-65 demographic will grow to exceed the size of the under-15 age group for the first time in living memory.

This poses a unique set of problems and challenges. For instance, though 80% of the UK population lives in an urban environment, 75% of over-65s reside in rural areas. This is likely to have an enormous effect on how services are distributed and delivered, particularly when you consider the fact that the public health sector is facing severe budgetary restraints and funding cuts.

Top 5 home help franchises

One of the critical ways in which the private sector is likely to respond to this growing demand is by utilising the franchise system to facilitate rapid expansion. Home care franchises will be able to meet the increased demand quickly and efficiently, while also maintaining high standards of care and being able to offer specialist services. This is already evident in the number of successful home help franchises operating in the UK. Below, we take a look at five key examples of home care franchises.

1. Radfield Home Care

Radfield has over 35 years of experience operating in the healthcare sector and is considered one of the countrys leading home help specialists. Though relatively new to franchising, the franchisors have a long history operating care homes and understand what high-quality home care looks like. Its well known for its excellent franchisee support system and offers a comprehensive training programme.

To become a franchisee, you'll need to raise an investment of around £75,000 +VAT. This can be broken down into a franchise fee of £30,000 +VAT and £45,000 of working capital to keep the business running as it works towards profitability. The franchise has developed strong relationships with many major banks, including HSBC, from whom up to 50% of this investment can be borrowed.

2. Bluebird Care

Bluebird advertises themselves as the UK's fastest growing franchise and the largest single provider of home care services in the UK. In 2017, they won the British Franchise Association's (bfa) Franchisor of the Year award and are now considered one of the most attractive investment opportunities in the entire franchising sector. They deliver 20,000 home care visits to more than 9,500 customers every day and boast an incredible amount of experience.

An investment of approximately £115,000 is required to become a franchisee. A major lender can finance around 70% of this. This entitles you to a comprehensive franchise package that includes training, IT support, recruitment guidance, uniforms, marketing materials, and all the necessary accreditations.

3. Home Instead

Troubled by the lack of services available to the elderly or those suffering from age-related illnesses, the Home Instead founders decided to launch their own business. The result was Home Instead, one of the worlds largest home care franchises and the winner of numerous awards. With more than 1,200 franchise units spread over 14 countries, they operate a truly global franchise network.

The business considerable experience is condensed into one of the industrys most respected franchise packages. For an investment of approximately £90,000, franchisees will be granted the rights to an exclusive territory and provided with all the assistance you need in launching your own franchise unit. Ongoing support is readily available and delivered by franchising and home care specialists.

4. Heritage Healthcare

Heritage Healthcare offers a wide variety of services, ranging from 30-minute visits to comprehensive, live-in care. Their commitment to excellent home help was recognised when they won the Emerging Franchisor of the Year Award in 2017. The franchise has so far focused on developing a small number of high-quality franchise units, rather than compromising the quality of their network by expanding rapidly.

A total investment of around £96,000 is required to become a franchisee, and this entitles you to a protected territory, ensures you're enrolled on a 10-day intensive training course, and grants you access to the franchises business and support systems.

5. Seniors Helping Seniors

Seniors Helping Seniors take a slightly different approach to home care than the other franchises mentioned above. It matches older customers who require care with caregivers who are also senior citizens. This typically results in a closer working relationship and offers the client more effective companionship. Carers carry out everyday tasks, such as cleaning, cooking, and shopping, with the emphasis on helping customers live more independent lives.

To become a franchisee, youll need to invest at least £66,000. However, this figure can vary depending on location and the size of the initial operation. Marketing, business, and training support are all provided by the experienced franchisor.



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