Q&A: Does Greggs Franchise in the UK?

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Greggs franchise

Greggs is an incredibly successful bakery chain in the UK. Offering reasonably priced sandwiches, baked goods and sweet treats, it has become popular among those who need an inexpensive lunch or snack on the go. But lets find out more about whether Greggs franchises in the UK.

Greggs is possibly the biggest name in the UK bakery sector and one of the most loved high street stores out there. Most companies of its size would have considered expanding through the franchise model, but Greggs is a little different. Here, we ask: Does Greggs franchise?

History of Greggs

Greggs was founded by John Gregg in 1939. However, for the first 12 years of its existence, the business had no store and operated as a bicycle delivery service that delivered fresh eggs and yeast to the people of Newcastle. In 1951, Gregg opened his first bakery in Gosforth.

Sadly, Gregg died in 1964, but the business was taken over by his brother, who soon began to expand beyond the city of Newcastle. By 1976, there were Greggs bakeries in London, Kent, Manchester, Leeds and Glasgow.

During the following three decades, the business expanded rapidly and, by 2011, the Greggs network had expanded to encompass 1,500 shops. In 2013, facing stiff competition from supermarkets, Greggs began to move away from traditional bakery products and towards food on the go. Its most famous for its iconic sausage roll and sells approximately two million units every week, but it also offers a wide range of other pastries, sandwiches and seasonal items.

While Greggs has suffered from declining high street foot traffic, the switch from traditional bakery to food on the go retailer breathed fresh life into the business and allowed it to rejuvenate its brand image. Over the last few years, it has focused on refitting existing stores as much as opening new locations.

Does Greggs franchise?

Greggs occupies a position somewhere between the franchise system and a traditional business model. In the vast majority of cases, it does not utilise the franchise system and will not offer individual, one-off franchise agreements. Therefore, there are no Greggs franchise opportunities available.

Historically, Greggs has preferred to keep the management of its stores in-house and retain control over the entire organisation. Whereas most companies would have turned to franchising to facilitate the rapid expansion it has achieved, Greggs was able to get there with its quality products, appealing pricing system and highly effective branding.

How to get involved with Greggs

Its important to note that there are some occasions on which Greggs enters into a franchise relationship with corporate partners. Currently, the business has franchised out 11 stores in locations where it would be difficult to operate a company-run store. This includes service stations, petrol stations and educational establishments such as universities.

Generally, these partnerships involve a business committing to opening 10 or more Greggs franchise units on properties they own or manage over a scheduled period of time. Organisations that fit the criteria can register their interest on the Greggs website.

The baked goods market in the UK

In the UK, there is a large number of franchises operating in the baked goods industry. However, there are few that can compete with Greggs for market penetration and brand recognition. The vast majority of franchises in the sector are single item specialists like Dunkin' Donuts and Cinnabon.

That being said, there are traditional bakery businesses currently using the franchise model to expand. The most obvious example of this type of franchise is Warrens Bakery. Here, we take a look at three different franchises in the UK and examine what theyve got to offer.

Similar franchise opportunities

Have a look below at three bakery franchise opportunities.

1. Cinnabon

Cinnabon was launched in 1985 in the US. Its first store opened in the SeaTac Mall in the north-western city of Seattle and, when it succeeded beyond expectations, the business began expanding across the US. This franchise specialises in retailing its world-famous cinnamon roll, served fresh out of the oven. It also sells a range of baked goods and speciality drinks, from lemonade to its very own MochaLatta Chill.

  • Becoming a Cinnabon franchisee: To qualify as a franchisee, youll need to have food service management experience as an owner and/or operator. You should also have expertise in real estate, marketing, development, project management and HR. Get started here.
  • How much you need to invest: A total investment of around £140,000 is required to open a Cinnabon franchise.
  • What you get for your investment: Franchisees can opt to run an in-line or kiosk-style store and will receive all the support, guidance, and assistance needed to succeed in the competitive baked goods market.

2. Bagel Corner

Founded in 2010, Bagel Corner already has 30 outlets selling its tasty selection of bagels, soups and salads in France. The ambitious business capitalises on the growing demand for quick, quality food, with many of us leading incredibly busy lives. To ensure that it really makes it mark in the quick service sector, Bagel Corner has established an innovative concept. Time-pressed customers can order their food from the Bagel Corner website before they arrive and pick it up. This also helps reduce long queues and makes it easier to maintain the 70-second service time.

  • Becoming a Bagel Corner franchisee: The bagel brand is looking to expand its UK presence through regional and master franchisees, and theres flexibility in the size of store and type of location you open. The largest is the restaurant concept, then the shop-in-shop concept and, lastly, the takeaway kiosk concept. Click here to get started.
  • How much you need to invest: If you want to play your part in Bagel Corners goal to open 100 restaurants in Europe by next year, you will need to make a minimum investment of £500,000.
  • What you get for your investment: Bagel Corner provides a comprehensive 10-day training programme to ensure new franchisees get to grips with the business model and operational processes. This is followed by ongoing support, even when your business is up and running.

3. Baguette Express

Baguette Express is dedicated to providing its customers with fresh and healthy meals without breaking the bank. Also in the quick service category, this franchise serves up its baguettes in record time, and always with a smile. The baguette brand was born in 1999 by two brothers and has since expanded to more than 70 stores in the UK. This franchise satisfies customers by making pre-made and customisable baguettes, so theres no more picking out tomatoes or scraping off mayo. Whatever filling customers choose, it will be served on soft bread, with fresh salad and quality meat.

  • Becoming a Baguette Express franchisee: You dont need any industry experience to become a franchisee with Baguette Express. However, you should have good business judgement and the enthusiasm to commit to this fast-growing brand on a full-time basis. Find out more here.
  • How much you need to invest: To invest in this franchise, interested entrepreneurs will need to make a minimum investment of £30,000 and a total investment of £60,000.
  • What you get for your investment: Baguette Express franchisees can benefit from initial training and ongoing support. They will be guided through finding the perfect location, sales, marketing and any other areas that are needed to make their business a success. Also, if you get on board with this franchise, you can expect to make an annual profit of approximately £50,000.

4. Warrens Bakery

Although Warrens Bakery isnt currently in our franchise portfolio, it does have an excellent track record and place in the market. Selling hand-crimped pasties, freshly baked bread, scones and biscuits, this bakery franchise is a favourite among customers across England and Wales. This business has the objective of becoming the leading ethical franchisor in the retail bakery sector. It has been baking for around 160 years and its franchise network currently comprises around 50 franchise units.

  • Becoming a Warrens Bakery franchisee: Warrens Bakery is looking for driven individuals to help expand the franchise and penetrate new markets. If you think you can effectively continue the legacy Warrens Bakery has created, this could be the franchise opportunity for you. Find out more here.
  • How much you need to invest: In order to become a Warrens franchisee, youll need to invest at least £18,500. On top of this, you will also need to factor in property costs, working capital and equipment hire.
  • What you get for your investment: Franchisees benefit from training, access to support systems, operations manuals and support with site design, marketing and PR. You can also enrol onto food safety and health and safety courses to make sure youre running your business to the highest possible standard.

Get your bakery hat on

Everyone loves a sausage roll, pasty or crusty roll now and again, and theres excellent scope to become a successful franchisee in the bakery sector. To browse our full portfolio of franchises, just click here.

>> Read more articles on the Bakery sector

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