Top Footwear Franchises: Put Your Best Foot Forward

18/04/2018 08:00 | Start a business

Footwear franchises in the UK

The British footwear industry has an established and respected heritage. With well-known brands such as Skechers proving that if you get the business model right, the opportunity to run a successful shoe store franchise is out there. The UK footwear industry continues to grow despite adverse conditions because its embracing internet sales, reinvesting in skilled labour and responding to customers needs.

According to Report Linkers research, The UK Footwear Market 2017-2022, the UK footwear market is expected to grow by 13.7% over the next five years to reach £9.5bn in 2022. Unsurprisingly, the women's footwear subsector continues to be the largest, but the men's footwear subsector will be the quickest growing by 2022, with spending increasing by 15%. This rise is forecast to be driven by men taking an increasing interest in fashion and by retailers investing more in this subsector as they evolve to keep up with consumer demand.

And what urges customers to buy one pair of shoes over another? Its not the style, price or colour, but the quality of the shoes that is the most significant purchase motivator with 90% of shoppers citing this reason. This is excellent news for Skechers whose names are synonymous with quality.

Footwear franchise opportunities in the UK

Here is some more information about both of these successful franchises if youre interested in starting a franchise in the lucrative shoe market.

Skechers

Skechers was founded in 1992 by Robert and Michael Greenberg and is now the third largest footwear brand in the United States. Worth more than $3.56 billion and employing over 9,800 people worldwide in 160 countries and territories; this really is a shoe store franchise that is going places.

For more than 25 years, Skechers has supported successful franchises based on the quality of their product. With over 3,000 styles of footwear for men, women and children, there really is something for everyone. And to maintain the brand, Skechers uses celebrity endorsement advertising including high profile names from the world of sport, film and music. Having famous names such as boxer Sugar Ray Leonard and baseball player David Ortiz endorsing their performance range, and celebrities such as Camila Cabello and Ringo Starr supporting the lifestyle range; the brand is given credibility and deemed as trustworthy by its loyal customer base.

Starting a franchise with Skechers will see you enrolled in their retail franchising programme. Here you'll learn all about the purchasing habits of your target customers as well as finding out about forecasted trends based on actual store data enabling you to plan and manage your stores inventory. Youll also find out more about the extensive product lines and sales techniques with comprehensive in-store training.

To be considered as a Skechers franchisee, youll need to have proven experience of owning and operating retail stores, as well as achieving success in the footwear and clothing industries. Opening a Skechers franchise requires a financial investment of £13,000 to cover the franchise fee, with the total investment cost ranging from £44,000 to £88,000.

Once youre up and running, youll contribute to a marketing pot along with all the other franchisees within the network to fund the aggressive multi-media advertising campaigns that Skechers create to generate awareness and excitement for the brand. Each high-profile campaign drives customers to discover and experience Skechers footwear encouraging more visitors to your store which ultimately results in increased sales.

It takes a particular type of person to make a successful retail franchisee. If you enjoy working with people (customers and employees), have excellent social skills, are willing to work long hours, and have access to the significant capital thats often required, owning a shoe store franchise could be for you.

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