Ever considered starting a juice bar franchise business? Here’s your guide, if you’re thinking of taking the plunge. Keep reading to find out why they’re a great option for investors and how the sector is performing.
Many of us are becoming increasingly health conscious and want better food options when we’re out and about. More and more of us are choosing nutrient-packed smoothies whenever we can, and juice bar franchises offering freshly made drinks can cater to this demand. Here are some of the biggest advantages of becoming a juice bar franchisee…
Advantages of starting a juice bar franchise
1. You can capitalise on food trends
The food industry welcomes new trends all the time, and juice bar franchises can use them to their advantage. For example, a year or so ago, avocados became popular, so smoothie businesses incorporated them into their drinks.
Today, more and more eateries are serving vegan food options, so why not create a special plant-based menu without the dairy you might put in your other drinks? Shoppers are also becoming more environmentally conscious, so you could make an effort to serve your takeaway drinks in recyclable cups with paper straws. You could even offer discounts to customers who bring their own reusable cups.
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2. Juices and smoothies are relatively easy to market
Compared to companies that offer an abstract concept such as business support, juice bar franchises have it easy when it comes to marketing. You’ll be creating beautiful, colourful drinks every day. You should be able to tempt customers to visit your store just by promoting your business with high-quality photographs of your products – especially on warm days when people are looking for a thirst-quenching drink.
3. You’ll have an inclusive product
As we’ve already mentioned, vegetarianism and veganism are becoming more and more widespread in the UK. Juices and smoothies can easily cater to this market, as well as those with dairy and gluten intolerances. In fact, juices rarely cause offence to any consumer, as they’re delicious and fairly healthy compared to many of the drinks on offer on the British high street.
What’s more, you can offer a dine-in option as well as a takeaway service, selling to customers who have time to stay and those in a rush. By appealing to the majority of consumers, you should be able to cultivate a large customer pool.
4. You can increase your income by developing your product offering
Juices are great, but there are a number of similar products you could also sell for those in need of something more substantial. Try branching out by offering extra products like smoothie bowls topped with granola and chopped fruit, or healthy salads packed with ripe tomatoes and creamy avocado slices. This way, you’ll keep your offering ‘on-brand’, but increase your potential customer pool even further.
5. There’s room for creativity
Your business would leave customers dissatisfied and uninspired if it just sold a few standard juices – orange, apple, pineapple… These are available at any restaurant or café worth its salt. You have the chance to switch things up and try out new combinations no other local retailer is selling. This will be fun, not only for your customers, but for you too. You should spend time carefully creating delicious seasonal menus to keep customers interested.
6. You can have pride in your business
Many entrepreneurs are proud of their venture, but in a market as crowded as the food and drink sector, having a great product is something to boast about. While many business owners make money from selling low-quality, unhealthy food at the lowest possible price, your products will be nutritious and packed with vitamins.
7. You can benefit from the support of your franchise
When you become a franchisee, you join an established business with years of industry expertise. You’ll be able to use tried and tested operational strategies and turn to the franchising team whenever you need extra guidance. This is incredibly valuable when you’re setting up a new business in a competitive market.
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The current state of the juice bar sector
The sale of fruit juice, juice drinks and smoothies in the UK totalled £4.6 billion in 2019. This is an impressive figure, but the sector is experiencing some changes. As many people prioritise healthy living, more and more consumers are choosing to blend their own juices and smoothies at home. But at the same time, concerns about the amount of sugar found in store-bought drinks are having a knock-on effect for retailers.
Setting up a business selling nutritious drinks with no added sugar is the best way to beat the competition and make sure your business is protected for the future. Kiti Soinnen, the Head of UK Food, Drink and Foodservice Research explained how healthy juice bar franchises can stay ahead of the game:
Growing focus on the importance of fibre points to [new product development] potential in fruit juices and smoothies, while the trend for reducing alcohol consumption suggests untapped potential for these drinks to position themselves as suitable alternatives with nutritional benefits.
If you want to attract as many shoppers as possible, you should also think about where you get your ingredients from. Research shows 72 percent of buyers would opt for drinks containing ethically sourced products over other ones.
Once you’ve reviewed your supply chain, make sure you advertise your juice bar franchise store on social media. Mintel says 47 percent of 16-24-year-olds find out about a business’s ethical commitments on social media. By taking these steps, you’re putting your business in the best possible position.
Join a juice bar franchise today
Take a look at the drinks franchises offering investment opportunities at the moment. To find out more, you can click on individual franchises and read up about their financial requirements and franchisee criteria.
Alice Tuffery, Point Franchise ©