Catering Companies: Feed Your Ambition with a Franchise

27/11/2018 08:00 | Food franchises

catering companies

The UK catering industry is thriving. According to data from IBISWorld, revenue for the catering services market came in at £1 billion in 2017 and had grown by 1% annually since 2013. Catering companies also make a considerable contribution to the UK economy by employing approximately 28,600 people.

And despite the uncertainty that Brexit has brought to the economy recently, the market size, growth rate, and the number of employees in the catering industry are impressive. But what does the future hold for catering companies?

Catering companies UK

There is a growing trend to celebrate life events with a party. Baby showers, baby gender-reveals, and even divorce parties have led to an increase in demand for catering. The previously mentioned IBISWorld report also claims that the growth of the catering sector is partly due to the more traditional life events that require the service of catering companies, such as weddings and funerals.

As well as the rise in personal gatherings, corporate events also boost the revenue of the sector. According to Eventbrite, the UK events industry is worth around £42 billion, with 1.3 million business events held every year. This makes starting a catering business a very attractive proposition.

Catering franchise opportunity

So, if you think you have what it takes to run your own catering business but dont know where to start, you should consider franchising. By investing in a franchise, youll get to enjoy being your own boss while benefiting from the support and expertise of an established brand.

One such opportunity is Jaspers. Jaspers is a catering franchise aimed at providing food for corporate meetings, lunches and events. As a franchisee, youll prepare food at your own commercial catering unit (which Jaspers will help you find), based in your own exclusive territory made up of a minimum of 13,000 businesses.

You'll be responsible for all your day-to-day business processes and procedures, which will range from meeting with customers to working with your production team and delivering the highest standards of corporate catering.

Before you launch your new business, youll attend a 16-week training programme with courses covering sales, the network's systems, and production manuals. Once completed, you'll have additional ongoing training, books and audios to help you learn more about the business, complemented by field sales training and assessments.

To become a Jaspers franchisee, youll need to pay the one-off franchise fee of £29,997 plus VAT. Alongside the franchise fee, youll also require £62,417 plus VAT to fit-out your kitchen with tools and equipment and a further £25,000 of working capital to cover items such as stock and supplies, utilities, wages, and fuel.

To help your business get off to the best start possible, Jaspers will provide you with customer leads and a minimum of four booked appointments a week for the first 12 months.

Mobile catering companies

If youve got your heart set on starting your own catering business but are concerned about the rising cost of leasing property, then a mobile catering franchise could be the answer. The benefit of investing in a franchise that offers customers food on the go has many advantages.

1. Reduced start-up costs

Although there are costs to consider for a mobile catering business, they generally require lower up-front investment and will cost you less in the long run. The fact that mobile caterers arent tied to a particular fixed location makes them ideally suited to aspiring entrepreneurs who would otherwise be prohibited from starting their own business if they needed to lease property.

2. You can go where your customers are

Mobile catering companies can overcome one of the biggest challenges that more traditional food businesses encounter getting customers through the door. It takes significant time and marketing effort to build up a brand reputation that pulls in the crowds. In contrast, as a mobile caterer, youre able to go where prospective customers are. Whether thats a private event, a festival or a carnival, youre ready to use your initiative and take a proactive approach to make your business a success.

3. Its what customers want

The popularity of mobile catering companies is on the rise. Increasingly, people are choosing to feed their guests at events such as weddings and baby showers by hiring a burger van or providing a hog roast. This trendy alternative to traditional catering can often be more cost-effective for customers and adds a fun element to their event.

Mobile catering franchise opportunity

If a mobile catering company sounds right for you, then you may want to consider investing in a Cafe2U franchise. Cafe2U deliver great coffee and fresh foods direct to customers across the country. As a van-based franchise, it has low overheads so that you can achieve profitability quicker than catering companies based in one location.

As a Cafe2U franchisee, youll attend a four-week training programme known as the Acceleration Package. Your training will be a mix of classroom-based and learning on the job as incorporating valuable one to one coaching with a franchise development manager. Whats more, to give you peace of mind, Cafe2U will offer you an income guarantee for the first two weeks of business. This way youll know exactly how much youll deposit in the bank during the first crucial weeks that your business is up and running.

The franchise fee is just £26,650 plus VAT, but youll need to fund your all-important van too. The Mercedes-Benz Vito van, which you can purchase on finance, will be kitted out with everything you need. It will have an espresso machine, pie warmer, refrigerator, cash drawer, and sink-washing facility installed so that you can fully cater to your customers needs. It will also be fully branded and built to comply with the relevant Food Safety and Local Government Environmental Health Regulations.

Cafe2U take care of all the details so that you can focus on getting your business on the road to success and profitability.

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