Meet Taco Bell's CEO

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meet taco bell's CEO

Taco Bell is an American restaurant franchise that serves Tex-Mex and Mexican-inspired food. This includes tacos, burritos, quesadillas and nachos, which can be eaten with a side of cheesy potatoes or black beans, and finished off with a cinnamon twist or a caramel apple empanada. While Taco Bell offers a dedicated vegetarian menu, the brand prides itself on its delicious meat offerings, which includes seasoned beef, grilled chicken, spicy Mexican chicken and slow-cooked pork.

Taco Bell puts the customer first, using trusted suppliers who share the brands values regarding food safety and product quality and making dishes in the restaurants open kitchens after they have been ordered to show customers that their food is fresh. Whats more, vegetarian consumers can purchase a vegetarian version of any dish by simply asking for the meat to be substituted for hearty beans.

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When customers step through the door of a Taco Bell, they will find a modern restaurant, complete with charging stations and free Wi-Fi. The brand has also recently implemented a new restaurant design called Taco Bell Global Explorer, which aims to create unique spaces that reflect the local community.

Taco Bell has worked its way up from its humble beginnings to become an internationally-recognised brand. Restaurants can be found in the US and the UK, as well as in Spain, Cyprus, Canada, Chile, Guatemala, Japan, Korea and India.

History of the Brand

So, where did it all begin? To find out, we must go back to the mid-1950s, before the first Taco Bell was opened. Glen Bell opened two restaurants in San Bernadino; Taco Tia and Bells Drive-In. It wasnt until 1962, however, that Bell had dropped these brands and decided to open the first Taco Bell restaurant. This was situated in Downey, California, where the locals loved its delicious menu of tay-kohs.
Two years later, Bell welcomed the business first franchisee, who opened a second Taco Bell restaurant in Torrance, California. Over the following three years, 98 more restaurants were opened to bring the total up to 100. This was a highly successful business in the process of rapid expansion.

In 1978, Bell sold the 868 Taco Bell restaurants to PepsiCo Inc. and became a PepsiCo shareholder. PepsiCo maintained this ownership for the next 19 years, until Tricon, the new parent of Taco Bell announced the brands independence.

The 1990s prompted a number of new initiatives that aimed to boost profitability by focusing on the demands of the customer. 1991 saw the introduction of Taco Bell Express, which could serve on-the-go customers much quicker. In 2010, tacobell.com was launched. Consumers could find their nearest restaurant and its menu options, as well as job vacancies and contact information. Sadly, Bell passed away the same year, at the age of 86.

Four years later, in 2014, the Taco Bell app was made public, enabling customers to order and pay for their food in advance. The following year, the brand introduced a delivery service to certain locations in the US. In 2017, it expanded its reach by partnering with Deliveroo, catering to the growing population of takeaway enthusiasts across the world.

Today, there are almost 7,500 Taco Bell restaurants worldwide, more than 7,000 of which are in the US. The UK itself is home to 25 Taco Bells, which are spread from Southampton to Glasgow.

The Taco Bell Foundation

Taco Bell likes to do its bit for the community. Thats why it founded The Taco Bell Foundation, which works to enable young people in the US to achieve their potential. The brand explains that it uses its influence to reach important organisations and create valuable programmes for 16-24-year-olds. As a result, young people can pursue their education and career goals, no matter what they are. Thanks to the foundation, more than 3.5 million American people have been supported in their educational journeys and over $72 million worth of grants and scholarships have been awarded to young people across the US.

Taco Bell CEO

Taco Bell has seen a change in leadership over the last couple of years. Since 2018, when the restaurant chains Chief Executive Officer, Brian Niccol, left the brand to fill the role of CEO for Chipotle Mexican Grill, Taco Bell appears to have been without a CEO.

While Mike Grams serves as the brands Chief Operations and Development Officer, Taco Bell is also managed by Greg Creed, who is the CEO of Yum! Brands, Inc., the company that operates Taco Bell alongside KFC and Pizza Hut. According to Restaurant Business, Yum! Brands Inc. is the worlds largest restaurant network, operating 46,000 restaurants in 140 countries. Creed has overseen the running of Taco Bell while it has made many changes. These include the introduction of menus selling breakfast options, value items and alcoholic beverages, and unique dishes such as nacho fries and tacos made from fried chicken.

Other members of the leadership team include Julie Felss Masino, who is the official Brand President of Taco Bell in North America, and Elizabeth Goodwin Williams, who acts as the President of Taco Bell International, responsible for the brands worldwide reputation.

Franchise with Taco Bell

Despite its significant global success, it seems that consumers cant get enough of the brands Mexican-inspired food, as it is actively looking for franchisees to help expand the business even further. Entrepreneurs can apply to become a franchisee either in the US or outside of the US. Franchise Direct anticipates that the total investment required could be anywhere between $500,000 and $2.8 million. This would include a franchise fee of between $25,000 and $45,000.

So, if you like the sound of opening a profitable restaurant business with an almost guaranteed customer base, Taco Bell could be the way to go. British franchisees could see success by opening more branches in the UK, as the ever-growing diversity of the UKs restaurant food sector means that customers are hungrier for international foods than ever before, giving investors the opportunity to see a significant return on investment.

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