The UK’s devotion to health and fitness is illustrated by the fact that one in every seven people are now gym members. That amounts to over 9.7 million fitness members in the UK. In the 12 months leading up to March 2017, a total of 272 new public and private fitness facilities opened their doors in the UK. For many people there is nothing that quite compares with a smaller private gym, offering friendly and specialist services. This means that the private sector is enjoying strong growth.
Private gym operators are finding new niches in the fitness market, including offering boutique venues and lower cost access to equipment and advice. There are now around 500 budget clubs in the UK, holding strong with a 15% share and around 35% of private members. One of the most successful low cost club chains is Golds Gym, which is seeking new franchise partners for sites throughout the UK. Anytime Fitness also launched a campaign at the start of 2017 to find 70 new gym franchisees in the UK. Other gym franchisers currently recruiting include Energie Group, another leader in the low cost sector, and one of the newest companies to offer its successful business model to ambitious entrepreneurs, TruGym.
If you are thinking of launching your own private gym, why not simply “go it alone”? The answers to that are many and various, not least the marketing kudos that comes with an established brand name. Independents can struggle to compete - building a loyal clientele takes time. Having the business management support and industry insights from a parent company can bring customers through the door much faster, and helps with issues such as insurance and compliance to legislation. Franchisers can also offer discounted equipment – due to their buying power – and help tackle finding the right venue and meeting planning requirements. For a gym franchise business that gives you sufficient weight in the health and fitness market, contact us today to find out more.