Love Fitness franchise

Min investment


Love Fitness franchise

A premier fitness club with personalised fitness and training

Substantial income obtainable from multiple revenue streams. Incentives available for new franchisees in 2021

Minimum investment

Funding support

Total investment

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
    £200 per month
  • Royalty fee:
    £900 per month
  • Average floor space:

About Love Fitness

Who are Love Fitness

We focus on providing excellent customer service from our customer advisor team, bring in experienced and self-motivated fitness professionals, use equipment that the individual needs and provide classes they want, all for a competitive membership package.

All members receive numerous 1 to 1 personal training sessions at the start of their membership to ensure we set them achievable and motivational goals.

Love Fitness always ends up the preferred choice when comparing like for like service, quality and attention to customers needs against other gym brands

An unrivalled customer service experience

Through franchising with individuals that we believe are the right fit to carry the brand into new territories, together we believe we can achieve this over the next 5 years

The UK fitness industry is still growing and evolving and especially within the personal regime coaching and boutique gyms as people realise they want more focus and understanding on what they need to do to reach their goals

The franchisor leadership team has grown to include experts in business development, sales, marketing and customer service.

Why are we franchising?

Love Fitness commitment to innovation and development means we are continually developing and introducing new ideas, processes, strategies, services and products to keep our business competitive.

Through-out recent years we have taken enquiries to franchise our business, because our customers have said there is nothing like this within the industry.

We have now put together the management team to launch love fitness as a franchise and are offering incentives to help recruit our initial group

How does the franchise work?

On the face of it, its just another gym. So we operate day passes, annual and monthly memberships for our customers.

We also offer a full timetable of classes and personal training sessions. These classes range from Yoga to Ab Attack and Boot Camps.

However, it is how we do all this, at an attractive cost to our members, that makes the difference

All members receive intensive and supportive 1 to 1 sessions in the beginning. We use only the best equipment and we follow up on our customers continually. This generates significant extra income for the gym as well as for the personal trainers, who can earn up to £50k pa. Our personal trainer business model ensures that we attract the very best.

Wide range of income streams from customers

Apart from generating membership income we gain additional income from

  • Personal Training
  • Specialist classes
  • Merchandise
  • Food sales


  • Potential Establishment Costs;

To get into business and launch your Love Fitness gym you can expect it to cost between £100,000 and £190,000 for a 3,000-5,000 sq ft gym space. Up to 50% can be financed and much of the initial cost may be on an equipment lease.

  • Potential Returns in 3 years;
    • 3,000 sq ft - £160,000-£190,000 turnover with a net to £60,000
    • 5,000 sq ft -£265,000-£315,000 turnover with a net to £100,000                                                                               

Launch offer

Love Fitness, the UK fitness franchise have just cut in half their franchise royalties for the first 12 months when you join their franchise network!

Massimo Antinoro, Managing Director of Love Fitness, had the following to say. "We understand that launching any new business will bring a certain amount of uncertainty, and the first 12 months for a new gym is the most important as you build your membership base month on month. Love Fitness want to build long term successful franchises who understand our unique model. We hope by  reducing our already low royalty fees by 50% will further help to reduce the uncertainty of joining our franchise

Demand is National – Do not delay!

If you have the experience and are looking to start a rewarding and profitable business lead by your desire for providing an exemplary level of customer service, then do not delay getting in touch. We have immediate demand on a National basis. Please contact us to find out more.

Training and support provided

System Support

Our systems are designed to ensure they support you as you grow your team and grow your customer base and product ranges. This includes a specialist software systems (Software as a Service) to manage all bookings, customer and staff registers and invoicing. It delivers a full range of reports to make your life easier

Extensive Branding and Marketing

As part of the franchise package you receive;

  • Branded merchandise and specialist food lines
  • Social Media Management 
  • Local SEO 
  • Digital Marketing Campaign Management 
  • Venue Launch Campaigns 
  • Outbound Newsletters 
  • End to End customer Booking support 


We will help manage the selection and setup of your premises. Our experience enables us to identify the location with the best profile for our business. In conjunction with you we will:

  • Identify suitable premises;
  • Assist in negotiating a lease;
  • Plan the fit out and preparation of the premises;
  • Fit out the premises;
  • Organise and coordinate initial marketing;
  • Undertake training of you and your staff;
  • Ordering of stock if required.


Love Fitness will provide on the job training at our site in Henley On Thames dealing with all matters of the daily running of the club. This will include learning the member management system, cleaning rota, dealing with membership queries, experiencing the level of service we offer.

You will also learn how to set up marketing strategies on social media and google and may spend a day with an advertising agency to set up social media pages, google business pages and create marketing funnels. 

The ideal Love Fitness franchisee

Who are we looking for?

You do not need to share our passion for health and wellbeing, but have the drive to offer the very best in customer service to your members and understand that working with and supporting customers will grow your business. Experience within the fitness industry will be an advantage, however, we are looking for franchisees who are organised, committed and able to deal with busy, multiple tasks each day.

We want people who have as much passion for what they do as we do

Love Fitness' history

The Love Fitness journey began in 2018 and started out at Henley Rugby Club. From day one we understood what it took to deliver a quality fitness experience to both the discerning and gym hungry member.