Crêpeaffaire franchise

About us

Crepeaffaire serves its delicious sweet and savoury treats to people across the world. The franchise established its first location in London and has since expanded across the country and the world, with franchisees now operating from Cambridge to Kuwait. With a strong track record of both domestic and international success, it’s clear that Crepeaffaire has the potential to flourish and thrive in every corner of the world. 

Founder Daniel Spinath was inspired to set up the franchise thanks to his fond memories of eating crepes during childhood holidays in the south of France. Now, the versatile snack is being enjoyed by customers across three continents and is on an unstoppable expansion mission.

Whether your customers fancy eating in, taking their treats to go or want to enjoy them in the comfort of their homes, Crepeaffaire is well-suited to eat-in, takeaway and delivery. You can opt for a number of formats that are suited to a wide variety of locations, including:

• A high street store

• A mall kiosk

• Permanent and semi-permanent smaller kiosks and carts

Thanks to its reasonable build-out costs, low operating costs and competitively priced franchise fees, you’ll enjoy a strong return on your investment in no time at all. Crepeaffaire’s average return on investment significantly outperforms similar competitor brands. 

And when you choose to become a Crepeaffaire franchisee, you’ll benefit from a tried-and-tested training programme and national and international supply lines so you get the best prices on your supplies. Franchisees will also receive support with acquiring a location and be able to tap into an experienced management team whenever they need to. 

Want to find out more about this exciting, innovative franchise concept? Here’s everything you need to know.

How do I join the Crepeaffaire franchise network?

The franchise is searching for existing retail and food operators who are keen to scale the opportunity in their territory by opening multiple sites in locations such as:

• High streets
• Mall sites
• Outlet shopping centres and leisure
• Concessions environment
• Transport hubs

What is the minimum investment?

Depending on the size of your store, your initial investment will be between £120,000 to £200,000. You’ll also need to pay the franchise’s entry fee, which is £20,000 (excluding VAT) per store. In addition, franchisees pay an annual royalties fee of 6% and a national marketing levy of 2% of all gross sales.

What support does Crepeaffaire offer franchisees? 

All franchisees will enjoy an extensive suite of support and exclusive benefits, including:

• The rights to use the brand’s trademark, operating methods and bespoke operating systems

• Access to the franchise’s supply chain, equipment and products at an exclusive price

• Full integration into the company’s website, social media and marketing services

• Real estate guidance

• Support with designing a business plan

• Support with design and shop fit-out

• finance support via high street banks (if required)

• Shop launch marketing support

Can franchisees access ongoing support?

As part of your franchise package, you’ll have ongoing access to: 

• A franchise operations manual

• Recipes and product instructions

• Style and design guides

• Support from a dedicated Franchise Business Manager

What does the ideal Crepeaffaire franchisee look like? 

If you’re interested in becoming a Crepeaffaire franchisee, you’ll need to have the following qualities:

• Integrity

• A passion for food

• A strong belief in the brand and ethos

• Strong people management and team-building skills

• A good knowledge of the regional market you’d like to operate in

• Strong business planning skills

• A track record of leadership within a retail and/or food service business

You’ll also need to be able to acquire the right kinds of properties and have access to additional working capital.

When was Crepeaffaire set up? 

Crepeaffaire first began serving its thin pancakes in 2004, when it set up its flagship London location. Over the years, the franchise has evolved to meet the changing demands of its customer base. In the midst of the Covid-19 pandemic, for example, it launched a postal pancakes service which allowed customers to order their favourite treats to be enjoyed at home. 

Now, the ambitious brand is looking to expand all across the globe. It’s keen to increase its UK presence to 50 stores within the next five years and is interested in putting its stamp on international locations such as North America and other European countries. 

If you think you’re an ideal candidate to open a brand new Crepeaffaire store in your local area, the franchise would love to hear from you. Simply request information using the button above to discover everything you need to know about this exciting crepe franchise.