Spa Franchises in the UK

13/02/2019 08:00 | Start a business

spa franchise uk

According to Mintel, it is estimated that six million trips are made to spas in the UK every year. With the rising interest in physical health and growing awareness surrounding mental wellbeing, consumers in the UK are increasingly turning to sport and leisure facilities such as gyms, meditation classes, art workshops and spas. This wellness trend is not only good news for consumers minds and bodies, but also for businessowners in the UK health and wellness industry, which continues to grow in market value, rising from £19 billion in 2013 to £22 billion in 2018.

The UK spa market alone forms a significant portion of this, worth over £1.5 billion (Diagonal Reports). And, with natural hot springs found up and down the country, Britain is home to 12 spa towns and cities, which benefit from a pre-existing source of spring water, ready for the taking.

Spa Franchise UK

While there are plenty of standalone and chain spa businesses in the UK, there are no prominent spa franchises currently competing in the market. Many more spa franchises are found in the US, where the industry is worth more than $16 billion dollars (or £12 billion).

However, with consumers often travelling more than 50 miles for the perfect spa experience, those who run a good-quality spa are likely to have a huge customer base, with the ability to attract consumers from miles around. Whats more, for the chance to relax in a tranquil environment and receive luxury treatments, customers are willing to pay more than £1 per minute spent inside a spa, creating the potential for significant returns on investments (Spa Creators).

Although start-up costs are generally sizeable, spa businesses can be extremely lucrative if done right. Customers go to a spa to take a break from busy, stressful lives therefore, a spa should offer clean and sociable spaces which take the form of a range of different facilities. These could include saunas, steam rooms, swimming pools, hot tubs and treatment rooms. A calm atmosphere is a must. Bear in mind that once the actual spa is up and running, ongoing costs will include those associated with utilities, marketing and advertising, insurance and treatment products.

Day Spa Franchise Business

In comparison to destination spas, day spas do not have to provide overnight accommodation for their visitors. However, day spas often provide eating, changing and showering facilities, and incorporate rooms with sofas, chairs and refreshments for visitors to relax in near the reception area if they are early for their appointment or meeting friends.

Those looking to open a day spa can find numerous opportunities in the US. Lets take a look at a couple of examples.

The Woodhouse Day Spa

Launched in 2001, The Woodhouse day spa franchises across the US. Treating its guests to a robe, sandals and a beverage before the spa experience even begins, The Woodhouse offers a range of 70 different treatments. These include body, hand and foot treatments, skin care, waxing, massage therapy and sleep treatments.

The Woodhouse is proud to be the only luxury spa franchise in the world, running 40 spas and planning to launch 250 more. Investors who are interested in joining the national spa franchise can choose either to open a single unit or a multi-unit of between two and ten sites across one region. Franchisees can expect to make an initial investment of $652,000$835,000 (£503,106£644,315), but the spa company requires franchisees to have a minimum net worth of $1,000,000 (£771,635).

Mommy Wellness

Mommy Wellness is a South African brand that provides facials, massages and body rejuvenation treatments for people of all ages, but specialises in treatments for pregnant women. A total investment of R630,000 (£35,995) is required, and franchisees will benefit from wide-ranging support that includes guidance with site selection and staff recruitment and training.

Massage Franchise

While many spas offer massage treatments, the massage industry is huge in itself, with many specialist massage companies operating across the world. As one of the oldest forms of medical care, the massage is thought to have been used in Ancient Egypt, and provides relief from a wide variety of health problems including muscle pain, nausea, asthma, anxiety, insomnia, fatigue and a number of allergies. Massage therapy has also been developed to reduce the symptoms of various conditions, such as carpal tunnel syndrome.

The Massage Company

The Massage Company is one business in the UK that has capitalised on the benefits of massage therapy, offering sports massages, deep tissue massages, Swedish massages and maternity massages. Founded by Charlie Thompson, who managed a chain of 80 fitness club spas, and Elliot Walker, whose company supplied them with skincare products, The Massage Company opened its doors in Camberley, Surrey in 2016. Since then, Thompson and Walker have launched their second branch in Tunbridge Wells, Kent.

Franchisees will need to make an investment of £200,000£250,000, which includes a £25,000 franchise fee. In return, franchisees will be enrolled onto an extensive training programme covering recruitment, staff training, accounting, sales and marketing.

Other Opportunities

Because the spa franchise sector is not yet fully-developed in the UK, Point Franchise cannot offer any franchising opportunities in this area. However, if investors are interested in tapping into the nations love of spa treatments and services, Award Leisure could be an alternative route into the market:

Award Leisure

This franchise, which was established in 1984, enables its customers to enjoy their favourite spa facilities from home. Providing a range of outdoor leisure products including hot tubs, swim spas and even saunas, Award Leisure banks on customers wanting the spa experience without the long journey and recurrent price tag inextricably linked to it.

An initial investment of between £77,000 and £90,000 will give franchisees access to their first batch of stock, office equipment, vehicle signage tools, customer management systems and a portfolio of the brands best-selling products. In addition to this, franchisees will gain marketing support and performance incentives.

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