Open a Bakery Franchise!
Originally uploaded on 28/09/2017. Updated on 25/03/2019.
The ‘Great British Bake Off effect’ is actually a thing! Each series leads to a peak in baking activity among viewers, with fans of the show rushing out to buy the ingredients to replicate the cakes and breads showcased every week. It’s easy to understand why Brits are enjoying donning their aprons and baking again – you can’t deny the appeal of freshly baked bread or a beautifully iced bun.
So, it’s no wonder that the UK’s bakery market is worth £3.6 billion and is one of the largest markets in the food industry, selling the equivalent of almost 11 million loaves every single day. If you have an entrepreneurial mindset and a passion for baking, then, starting a business in this sector should be a no-brainer.
Advantages of a Bakery Franchise
- The benefits of the franchise model as a whole include the ability to use proven business strategies, products, branding and marketing materials that have already been developed and perfected. This will allow franchisees to immediately access an established customer base who recognise and trust the brand.
- As we have already established, the demand for baked goods is huge in the UK, so franchises in the bakery sector are likely to flourish. Businesses that offer sandwiches should be particularly popular, as the UK is a nation of sandwich-lovers. In fact, it is thought that 56 percent of Brits eat at least one sandwich every day and the average person will eat 18,304 sandwiches and spend £48,339 on them in their lifetime (Heinz).
- Eating habits are changing, with people increasingly looking for healthy and affordable food that can be eaten on-the-go. Bakeries and cafés that cater to this market can maximise their profitability. For example, if a business is able to provide a wide range of tasty, nutritious and easy-to-eat sandwiches in a city centre, it is likely that busy office workers will nip out in their lunch break to visit the business again and again. However, bakery outlets could also benefit from targeting other large societal groups, such as young people seeking out the latest food trends.
- Bakery franchises provide the opportunity to cater to the increasing demand for high-quality speciality food. It is estimated that although only one percent of people in the UK suffer from gluten intolerance, more than 12 percent of the population follow a gluten-free diet. And this number is expected to grow as more and more health-conscious Brits look to improve their diet. Embracing the demand for gluten-free, vegan and organic products and catering for specific dietary requirements will increase your revenue potential and make your bakery stand out from the competition.
So, bakery franchises have the potential to be extremely lucrative if they are launched in the right location and offer a well thought-out selection of food items. Unsurprisingly, there are many options when it comes to bakery franchises, so let’s take a look at some of the most popular businesses in the sector.
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Bagel Corner is an ambitious franchise that is looking for franchisees who can launch the brand across the world. Founded in 2010, Bagel Corner is France’s leading bagel chain, with 30 stores spread across the country. The brand intends to launch 100 further stores worldwide by 2020, through franchisees and master franchisees.
Bagel Corner offers a tasty alternative to the big brand fast food providers, as it concentrates on quick service alongside offering high-quality products. This makes it ideal for the UK market, and should be particularly popular among busy city-goers in need of a quick but delicious bite to eat. With a minimum investment of £500,000 and a franchisee fee of £15,000, investors can have their very own Bagel Corner and be the first to introduce the franchise to their home country.
Baguette Express’ business plan is simple: a large choice of fresh food items baked daily and sold in an inviting environment for one great value price. The franchise can rely on multiple streams of revenue by offering food targeted for the morning, afternoon and evening, such as breakfast rolls and wraps, salad boxes and coffees.
Baguette Express has steadily grown since 1999 and now operates 50 outlets in the UK. It has also seen success internationally, with four branches in Dubai. Therefore, franchisees around the world could stand to benefit from the brand’s proven business model. Franchisees can opt to open a kiosk, a quick-service takeaway or a large restaurant with capacity to seat over 100 customers. Industry experience isn’t necessary to open a Baguette Express, but investors will need to develop a business plan. However, the franchise will provide a template for this and support franchisees with site selection, store fit-out and procuring equipment and stock. This requires a total investment of £60,000.
This cake franchise offers all-day brunch and desserts in a range of settings. From high-street stores to kiosks located in airports, stadiums and motorway services, there are franchise opportunities of all sizes to suit a range of budgets. With a mouth-watering menu offering sweet and savoury waffles, crêpes, sundaes and gelatos, Wafflemeister can cater to all customer tastes too.
Franchisees will also benefit from an extensive training programme that will provide the knowledge needed to run a profitable business. Franchisees receive theoretical business training at the ‘Wafflemeister Academy’, as well as vital hands-on experience in the various types of stores. And prior to launch, a senior member of the coaching team will visit the new outlet for five days to iron out any kinks before the grand opening. In addition to this, franchisees get purchasing and marketing support to ensure that they have the best possible start in the franchising game.
If you can handle the early mornings and relish the excitement of being your own boss without the risks that being a business owner can bring, starting up a franchise in the bakery sector could be the perfect option for you.
Alice Tuffery, Point Franchise ©
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DEVELOPING YOUR OWN BUSINESS IN FRANCHISING