A Day in the Life: What It Takes to Run an Events Franchise

The events sector has been undeniably hit by COVID-19, but in many ways, it’s been able to come out of the other side stronger, having innovated in a thousand different ways to keep live events going, even in digital formats. If you’re interested in running an events franchise, here’s what a day in the life looks like in 2021.

Research is one of the best ways to guarantee your own success, and you can consider this article the jumping-off point of your research into franchising in the events sector, an undeniably fast-paced and dynamic industry with a million different things to offer. 

A day in the life running an events franchise

A “day in the life” is a bit more challenging to pin down for an events business franchisee than it might be in most other professions. A day in the life of an estate agent, for example, might contain more regularity. Still, there are certain things you’ll often be doing even in such an unpredictable and exciting sector, such as:

• Meeting with your team - It’s important to regularly check in with your team of employees to make sure that you’re all on the same page and working towards the same goals and visions.
• Meeting/communicating with clients - The customer is the heart of the job, and a big part of working in events will be meeting new clients and meeting the needs of existing clients, too.
• Planning events - This is the crux of life as an event planner, preparing your services for the kinds of events that you specialise in (which could be anything from concerts to weddings to business conferences).

Advantages of franchising in the events sector

Even after the negative impact of the Coronavirus pandemic, the events industry is starting to make its comeback. With people more desperate than ever to celebrate and get together with loved ones, demand is sky high. Even beyond demand, there are plenty of advantages to running an events franchise, such as:

• As a franchisee, the training and support you receive will set you up for success
• Your days will be varied and diverse
• You’ll complete fast-paced and exciting work
• You’ll have the opportunity to travel
• You’ll enjoy flexible, non-traditional hours
• You’ll have plenty of room to grow and develop in the future
• You’ll be regularly making the event dreams of individuals and businesses come true

The events sector is more flexible than ever post-COVID, with live event technology advancing to such a stage where it’s now possible to host any event, anywhere in the world.

[During the pandemic] we’ve been changed socially and emotionally, and the digital sphere, to remain relevant, has had to change as well to our sudden and expanding needs for an authentic experience in a virtual world. The new reality that will continue to unfold is sure to be more immersive, more interactive and more alive with opportunities.
- Lital Marom, Forbes 

Challenges you’ll face if you start an events franchise

Though there are many advantages, there are also challenges to running an events franchise, as there would be along any new career path. Thankfully, the franchise business model mitigates many of these risks. In fact, in 2018, fewer than 1% of franchise units closed citing commercial failure [British Franchise Association]. Still, you’re likely to face challenges such as:

• Unexpected (and sometimes last minute) problems arising
• Budget changes
• The weather at outdoor events
• Poor client communication 
• Unreliable suppliers

To work in events, you’ll need to be an effective problem-solver who can easily handle these issues when they pop up, rather than becoming stressed out and overwhelmed at the sight of them. If you feel you do fit this bill, though, you’re likely to be able to thrive in the industry, pleasing clients left, right and centre as you get their important events back on track.

Become a franchisee in the events industry

Here are just two of the incredible franchise opportunities available today in the events and event planning sector...

1. The Party Tent Company   

The Party Tent Company, founded in 2011, is the only marquee hire franchise in the UK. From birthday parties to corporate events, village fairs and trade shows, the company’s tents are fit for any outdoor occasion, and year-on-year, the business has increased by an impressive 168%.

• Becoming a franchisee with The Party Tent Company: No previous experience is required, but The Party Tent Company is looking for go-getting, responsible and hard-working franchisees with the ability to follow a proven system.
• How much you need to invest: You’ll need to make a minimum initial investment of £12,000 to become a franchisee, and after two years, your expected revenue stands at £150,000.
• What you get for your investment: You’ll receive initial training, both business-focused and practical, along with experienced set-up support and assistance and ongoing help whenever it’s required, including regular customer referrals.

2. DIGI-SPORTS

DIGI-SPORTS’s unique offering of an interactive and entertaining digital wall is suitable for a range of events, from parties to team building retreats. Having created a product with various modes and uses, DIGI-SPORTS is ready and waiting to handle the demands of any event.

• Becoming a franchisee with DIGI-SPORTS: DIGI-SPORTS is looking for franchisees with business development experience and a passion for the events industry.
• How much you need to invest: To become a franchisee, you’ll need to make a minimum initial investment of £9,000, with a total investment cost of £16,000. Your expected revenue after two years is £100,000. 
• What you get for your investment: You’ll receive comprehensive training and ongoing support with everything from logistics to sales, including access to a dedicated support email and hotline.

Start running your own business in the world of franchising today

At this point, you should have a strong sense of what a career in events would look like for you, and similarly, a strong sense of whether that kind of career would fit your needs. If it would, and you’re ready to continue your research with a view to making an investment in this sector, stay on Point Franchise. Find out how to start your own events franchise, or look into how to become an events planner.