Whether it’s a virtual murder mystery evening or a team building games event, there’s more demand than ever for exciting events. The landscape of the £70 billion events sector has hugely evolved over the last 12 months, opening up plenty of new opportunities to customers and investors in the process.
Fancy becoming part of this massive industry? Here’s everything you need to know about the events world and our innovative events franchise opportunities.
The UK’s events sector is pretty colossal. According to a report published by the Business Visits & Events Partnership (pre-Covid-19), it provides jobs for more than 700,000 people on a full-time basis. Many more opportunities are created by festivals, seasonal events and pop up celebrations. Events are also responsible for more than 50% of money spent by international visitors.
In 2018, around 1.48 million events and conferences were held in the UK, attracting an incredible 95.3 million visitors between them. Arts and cultural events alone generated a whopping £5.6 billion in revenue, showing there’s plenty of appetite for both business and pleasure across the country.
If you’ve always dreamed of running an events business but don’t know where to start, an events franchise could be the perfect option. You’ll get to organise and run events, ranging from virtual games nights to digital sports tournaments, using a proven business concept.
There are a number of exciting events franchise opportunities recruiting right now. You could join Red Herring Games, which hosts murder mystery games virtually. Or, if you’re looking for an innovative sports events concept, DIGI-Sports could be the one for you.
We regularly add new franchise opportunities, so check back here to discover the newest members of the Point Franchise network!
Though the events sector has been heavily impacted by the Covid-19 pandemic, it’s forced many businesses to adapt in a positive way. 60% of events professionals said they had switched an in-person event to a virtual one in 2020 and 93% plan to invest in virtual events in the future.
Now, after embracing virtual and hybrid solutions, many are now looking forward to an even brighter future. A study by Bizzabo found that 80% of event organizers felt they’d reached a wider audience with their virtual events. 39% also said it was easier to find great speakers for their virtual event after removing geographical restrictions.
In the future, it’s clear there’s plenty of appetite for both virtual and in-person events, once it’s safe to do so. 96% of events professionals believe virtual events will never fully replace in-person gatherings, but 97% believe hybrid events that suit both virtual and in-person attendees will be the future.
One of the trickiest aspects of starting an events business is that many people lack a strong professional network. Without spending years in the industry building up your little black book, you won’t have a list of people to call on when problems arise or to cater to specific client requests.
That’s why becoming part of an established franchise network is a great way to start your own events business. You can escape the 9-5 and work for yourself, yet enjoy ongoing support and insider insight from the experienced franchise team.
Whether you’re unsure about becoming your own boss or need to build your industry knowledge, your franchisor will support you as you build a booming events business. You’ll receive training on everything from marketing to accounting to using specialist software designed to set you up for success.
An events franchise is the perfect option, whether you’ve got years of experience in the sector or are looking for a complete career change. It’s a more supportive route to business ownership - something that’s particularly important in these uncertain times.
76% of event marketers have never hosted a hybrid event, while 52% believe it’s harder to make an event memorable and unique if you’re hosting it online. If you can offer a solution to these concerns by providing an events franchise’s excellent services, you’ve got the recipe for career satisfaction and plenty of financial rewards.
Looking for events franchise opportunities that have a proven track record of success? You’ll find them right here at Point Franchise. Scroll down to find out more about these unique opportunities.