Franchising details
Business Model and Market Focus
The Best Magic Mirrors operates as a mobile event service franchise, primarily focusing on the lucrative wedding market with approximately 247,000 weddings annually in the UK. Beyond weddings, the franchise also capitalizes on various celebrations such as birthdays, anniversaries, school proms, and corporate events, providing diverse revenue streams for franchisees. The model is designed for startup franchisees to quickly generate turnover, often within a week or two of launching their business.
Training and Franchisee Support
The franchise provides a comprehensive five-day training program covering all critical business aspects including software operation, marketing, and administration. This training starts with two days at the head office focused on theoretical knowledge, followed by a day of practical training in an established company-owned territory under supervision, and concludes with two additional practical days within the franchisor’s territory. To support early-stage franchisees financially, The Best Magic Mirrors offers a £500 payment per event during the inception period.
Investment and Market Positioning
With a stated start-up cost of £19,000, The Best Magic Mirrors offers an accessible entry point into the event services sector, targeting both B2B and B2C markets. The mobile franchise type enables operational flexibility with minimal physical overhead, making it ideal for entrepreneurs interested in event entertainment. The business has been steadily refined since 2015 to provide a successful franchise model aligned with market demand.
Franchise costs and details
Training and support
The Best Magic Mirrors offers a thorough five-day training program covering software use, marketing strategies, and business management. It includes theoretical learning at the head office and practical training in established territories, ensuring franchisees gain hands-on experience before operating independently.
