Running a beauty salon franchise is one of the best ways to make the most of this thriving sector of the UK economy. But in a sector that can be extremely competitive, how can you ensure your business continues to grow and operate in the right way? If you’re wondering how best to run a beauty salon franchise, here’s everything you need to know.
The beauty sector has been growing for many years. In the years before 2019, the beauty industry grew by as much as 45% and generated an incredible £7.5 billion in turnover [NHBF]. So, it’s no surprise that so many people are looking to become a beauty salon franchisee. There are countless advantages to running a beauty salon franchise, but if you’ve decided this is the right opportunity for you, here’s how you can make sure your franchise continues to be a success.
Why start a beauty salon franchise?
Beauty franchises have been at the forefront of a booming sector for many years. The UK market is one of the three biggest cosmetics consuming markets in western Europe, meaning that there are some fantastic opportunities for aspiring business people in this industry.
And, when it comes to running a franchise business, it gets even better. When you start your own franchise, you can look forward to being your own boss, working to a schedule that suits you, earning some exciting revenue and having excellent job satisfaction. If you think you’ve got what it takes to run a beauty salon on a daily basis, here are some top tips for running your beauty franchise.
UK consumers are generous spenders when it comes to personal care. In 2019, spending on personal care reached approximately 33 billion British pounds. This represented an increase of over 10 billion British pounds from 2010. On the level of private expenditure, this translated as a weekly average of between 4.90 British pounds to 27.90 British pounds.
4 tips for running a beauty salon franchise
But running your own business isn’t always easy. You need to be constantly at the top of your game and ready to go the extra mile to make sure you continue to be a success. Here are some tips for doing exactly that.
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1. Recruit wisely
Recruiting is one of the most important tips for creating any successful business. While it’s vital that you always continue to make sure you have the best talent, you should also look for employees who have the right personality too.
Your staff are the ultimate representatives of your business, so not only do they need to be knowledgeable about the essential skills and responsibilities of your business and the industry, they need to have the right personable skills to be representatives of your organisation. When it comes to recruitment, your staff should be:
- Good with people
- Friendly and conversational
- Confident at meeting new people every day
- Capable of contributing to the ethos of your organisation
2. Invest wisely
In the beauty industry, your business is only as good as the equipment at your disposal. While you could keep budgets small, you could quickly find yourself working with outdated technology that can’t stand up to your more modern competition.
Investing efficiently is a vital skill that every franchisee needs to learn, so when it comes to pursuing sustainable growth, think carefully about the investments you need to make to achieve it.
3. Location, location, location
Beauty salons need to be seen, so you need to find the right shopfront for your business. While the final decision will need to be taken in conjunction with your franchisor, finding the best value-for-money property in a central location should be a priority for your business.
And, once you’ve found that ideal location, consider how to decorate it. Your salon should look appealing and inviting to everyone. In fact, one of the keys to marketing your hair, beauty or cosmetics franchise is to make your salon as visually appealing as possible, ensuring it is easily marketable on social media. So why not work with your franchisor to build the best looking salon in your area?
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4. Address your marketing
The beauty sector is extremely competitive, meaning you don’t just need to be good at what you do - you need to maintain high standards over the long term. Marketing helps you do exactly that. By putting together the right marketing strategy, you can keep customers coming through the doors, meaning you only need to worry about doing the best possible job once they arrive.
But don’t rest on your laurels either. Marketing is an ever changing world, so always be ready to look at new ways to grow your business through marketing.
Start running your own beauty salon franchise today
While many people dream about it, only a few people ever go on to run a beauty salon franchise.In doing so, you can make the most of the advantages of starting your own business while minimising many of the risks that come with it. From being your own boss to making some creative moves on some of the biggest industry trends of 2022, running a beauty salon franchise lets you combine all the best possible worlds.
But if you think your skills might be better suited to another sector, have a look at the UK franchise directory for a full range of other franchising opportunities in the UK.
Elliott Fudge, Point Franchise ©