5 Advantages of Running a Beauty Salon Franchise

If you enjoy promoting self-care and wellness, why not invest in a beauty salon franchise? You’ll be working within your local community, giving residents the opportunity to gain confidence and feel better about themselves. Find out more about the industry, including all the advantages, by reading this article.

Interested in making a career change with a beauty salon franchise in 2022? There couldn’t be a better time to get started! The hairdressing and beauty industry in the UK is worth £2 billion and continues to grow [IBISWorld], so if running a beauty salon franchise sounds right up your street, keep reading.

Why start a beauty salon franchise in 2022? 

If you’re thinking about starting a beauty franchise in 2022, you might be feeling trepidatious. This is understandable, after the unexpected and unprecedented impact of COVID-19. But as a franchisee? There’s no need for this trepidation. Opening a beauty salon as a franchise business means investing at a far lower level of risk while still benefiting from a huge amount of demand, and the hair and beauty sector’s post-COVID comeback has already been very much launched. 

Globally, the [beauty] industry is strong and only getting stronger. How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it's predicted to exceed $716B by 2025.
- Reilly Roberts, Common Thread 

The 5 advantages of making an investment in a beauty salon business 

If you’re on the fence about starting a franchise in the beauty salon industry, the five advantages detailed below will surely help you make up your mind. Everyone is looking for something different out of their professional life, and if the following advantages suit you down to a t, a beauty salon franchise investment might too...

1. You’ll become an integral part of your local community and enjoy plenty of repeat custom

When you choose the right beauty salon franchise for you and pull the trigger on a career-transforming investment, you then open up shop within a community. And once this community loves and trusts your services/treatments/abilities? You’re in. Customers will keep coming back, and customers will spread the word far and wide, allowing your salon to enjoy high numbers of repeat customers and high referral rates. Just make sure you do your research and choose the right location for this community/customer base, because as Julia Watts puts it…

When starting a beauty salon, the location you open in is absolutely crucial to your success. If you’re not near the right customers and miles away from relevant shops and facilities, you’ll struggle to get people through the door.
- Julia Watts, Startups 

2. You’ll be able to pursue a true passion each working day

Is there anything better than doing what you love? Probably not. If you love hair, or nails, or beauty treatments, there’s a space for you in the beauty salon sector. And not just a space for you to build a profitable, financially successful business, but a space for you to build a professional life that you genuinely love. A space for you to find a role that makes you excited to get out of bed and head into work each day. Many of the top beauty salon franchises in the UK would love to have you.

3. You’ll have plenty of opportunity to gather customer feedback/offer excellent customer service

A beauty salon is one of the best-placed businesses to receive instantaneous feedback from customers. As soon as the work is done, customers will let stylists/beauticians know whether they’re satisfied or not, and if they’re not, a customer service snafu can be avoided then and there by quick, efficient, honest and caring handling of the issue. In short, you can always make sure everyone leaves your salon happy and protect your business’s reputation as a result.

As hard as it might be, great business owners take the high road and apologize. Even if you’re not sorry about the way you run your business, you can still be empathetic towards someone who didn’t enjoy their experience.
- StyleSeat

4. You’ll receive extensive training and support from your franchisor, equipping you for success

Becoming a franchisee comes with many advantages, regardless of the sector. Becoming a franchisee also often negates the need for previous industry experience, as franchisors will provide you with a comprehensive programme of training that covers any and all knowledge gaps and equips you for success. They should also be there to offer support in myriad different areas. In the context of a beauty salon, for instance, you’ll generally receive some or all of the following types of training and support:

• Operational training that helps you understand the day-to-day running of a salon
• Skills training that equips you to deliver your services/treatments
• Recruitment training that strengthens your staff hiring abilities
• Marketing and advertising support
• Site sourcing, fit out and launch support
• Lead generation support

5. You’ll find that low-cost investment opportunities are readily available (including mobile options)

The beauty sector is a pretty wide one, and though some investments will set you back substantially in this space, others will be available at a much lower price point. It all depends on the amount of capital you have to offer, and the type of franchise you’d like to be running. Mobile salon franchises, for instance, will often make a cheaper investment with lower overheads and running costs. Meanwhile, launching a Laser Clinics location will set you back a total investment amount of £200,000.

Start running your own business in the beauty salon industry today 

You should now have a stronger idea of whether running your own business in the beauty salon sector would suit or not. Stay on Point Franchise if you’d like to continue your research. The site is a great place to discover the current state of the beauty sector, and to browse opportunities with companies from Guinot all the way to The Massage Company.