Wolf franchise

Min investment
£100,000 +VAT


Wolf franchise

Italian Street Food

WOLF – fast, convenient, healthy and Italian

Minimum investment
£100,000 +VAT

Funding support

Total investment
£200,000 +VAT

Franchise fees
£15,000 +VAT

Business type

Expected revenue after 2 years

Minimum investment
£100,000 +VAT

  • Operating fee:
  • Advertising fee:
    2% of net sales, plus VAT
  • Royalty fee:
    6% of net sales, plus VAT
  • Average floor space:
    800 sq ft

About Wolf

Wolf Franchise Logo

WOLF – fast, convenient, healthy and Italian

WOLF was born in April 2015 with its first store in Chiswick Business Park, London.

WOLF is designed to bring true Italian Street Food to the ever-growing ‘fast casual’ food market. Focusing on great ingredients, healthy Italian food and speed of service.

The concept has been designed to be a low skill, high quality operation that has strong branding and mass appeal. The stores can operate on an A1 store footprint from morning to night providing breakfast, lunch and dinner, as well as alcohol subject to licensing.

  • Speed. We do not tolerate >5 min queuing time and >10 min at peak times and we have express tills and a grab and go offer to ensure the maximum speed of service is achieved throughout the trading day, as time is the new currency

  • Convenience. With eat in, take away and delivery options our product can be consumed at the workplace, on the high street or at home

  • Health. Our food is free from the perceived negatives of the traditional Italian offer (high carb, saturated fats, inflexibility of traditional recipes). It suited to whoever wants to eat healthy food without compromising on taste

  • Provenance. We source our ingredients locally, wherever possible. All our meats are British farmed and we buy the rest from reputed Italian purveyors

  • Personalisation without inefficiencies. We have designed the menu to offer our customers hundreds of thousands of possible combinations, using a limited number of ingredients to minimise wastage

  • Ambience/Experience. All our restaurants have a distinctive design and ambience, achieved by working with the most reputed agencies in the UK, and a welcoming and buzzing atmosphere

Wolf Franchise Food

The WOLF Business Model

• Delicious, competitively-priced Italian street food available to eat in, take away or delivered

• Catering for a variety of consumers groups across age, gender, status and lifestyle.

• A1 use (= no need for outside extraction) allowing full location flexibility

• Strong intrinsic economics, from food cost to labour ratios, resulting in high ROI potential: our company-owned store generates a >£120,000 EBITDA

• We already operate 3 franchise stores with another 10+ in development.

• Alongside owner/operators, our franchise is available also to passive investors via our managed franchise programme.

Franchising is a crucial part of our brand expansion strategy

We are currently seeking multi-unit franchisees across the UK.

Do you share the same passion for our concept and the will to be successful with it? If so we would love to have a chat with you about this exciting opportunity.

Training and support provided

A team of professionals to support you

WOLF has been set-up by veterans of the restaurant and franchise industries who fully understand the value of systemization, training and support. This translates in:

- access to off-market location opportunities in the most competitive areas, including Central London and the top UK shopping malls

- provision of a turn-key design and construction solution at competitive rates

- an operations director with 25+ year experience in the industry will assist with the project-managing of any new franchise opening

- 4-week intensive training programme at our training store plus opening support pre- and post-opening of your store

- launch marketing plan tailored to the franchisee’s trading area

- intensive ongoing auditing by experienced operations personnel to ensure your business is on track to deliver the return you expected

- continuous development of the menu offer to improve sales and marginality

- existing national supply chain constantly reviewed by ongoing tendering

Wolf Franchise pasta

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