Puddle Ducks franchise

Min investment


Puddle Ducks franchise

Discover the Puddle Ducks difference.

Our mission is to teach every child to love and respect the water and to swim beautifully. That’s why our standards are the highest and our approach is unique. We need you to bring our mission to children near you. A Puddle Ducks management franchise is an opportunity not to be missed.

Minimum investment

Funding support

Total investment

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
    1% of turnover
  • Royalty fee:
  • Average floor space:

About Puddle Ducks

Our mission is for every child to love and respect the water, and swim beautifully. That's why our standards are the highest.

Puddle Ducks franchise information

Our franchisees know that hard work pays off and leads to a profitable business and a flexible family life that makes them feel better and more unmissable moments and more. We call it 'The Puddle Ducks Difference' .

We currently have territories available in:

  • London (and surrounding area)
  • Surrey
  • Cambridgeshire (and surrounding area)
  • Buckinghamshire
  • Norfolk
  • Birmingham / West Midlands / Warwickshire
  • Hampshire
  • Devon
  • South Wales
  • South Scotland

Reasons to take a closer look at Puddle Ducks:

  • The UK's only 100% child-led baby & child swim school - technically world-class product
  • A team of experts supporting you every step of the way and a fantastic network of franchisees with a wealth of experience for you to draw on
  • Full bfa and EWIF members and multiple award-winners and finalists with both of these bodies
  • Our established franchisees enjoyed profits of over £100,000 in 2017/18

One of only two UK based Franchisors to be awarded the Work Buzz ‘5 Star Franchisee Satisfaction Award’ six years running, we are also multi-award winners with the bfa and EWIF. Don’t just take our word for it though, take a look at what our happy franchisees have to say in this short video.

Puddle Ducks franchisees group looking happy

Training and support provided

Most of our franchisees are trained as Puddle Ducks Baby & Pre-school Teachers and will start off in the water, teaching their customers themselves. It's a great experience for the program and it's a passion for the brand and the goal of the world. , managing your own team of teachers and growing your business.

Our Head Office team covers Business Support, IT Support, Marketing, Retail, Pool Management, Technical and Finance. In addition to this, Head Office funds and HR for the entire network and work with our Accountant Partners to ensure consistency and clarity across the network. We have the equivalent of 0.5 full time employees per franchise.

We believe communication within the network is the key driver for making the franchisees feel involved and listened too. It also provides us with a platform to drive home our brand values. Channels of communication include weekly franchisee newsletters, monthly whole network newsletters, Facebook forums for franchisees, marketing and admin, Shark Focus Group, Marketing Council, annual Franchisee Conference, annual Franchisee Summer School, annual franchisee Regional Meetings, annual Regional Marketing Meetings, annual business Health Checks and Annual Technical Visits. This is in the head office being available on email or over the phone.

The ideal Puddle Ducks franchisee

Puddle Ducks Franchisees have a wide range of backgrounds, from the solicitors to accountants, from the midwives to swimming teachers - they all have two things in common - a passion for our brand and a desire to succeed in business while doing something rewarding.

We are looking for ambitious, hard-working people who can fulfill the potential that we have to offer. Most of our franchisees start off in the water but we want you to dry land, managing a team of expert teachers as soon as possible and we have the experience to help you get there.

Puddle Ducks' history

Puddle Ducks was founded in 2002 by Tracy Townend and Jo Stone after they met at ante-natal classes. As they have grown up, they have achieved their goal of success - they shared an ambition to succeed in business; the need to strike a work-life balance; and a desire to pass on the joy of swimming to babies and children.

Tracy and Jo gave up their corporate careers and after much planning, research and training, Puddle Ducks was launched. "Puddle Ducks" is a barge while on holiday and it seems to encapsulate our approach: aquatic, friendly and fun. A little research into the clothes of the puddle duck confirmed that the name was indeed appropriate. Tracy and Jo wanted to bring their vision to children to the UK and franchising was the best option for this with the first franchise being sold in 2007.

Today we teach over 20,000 babies and children to swim, be safe and develop confidence right across the country via a network of dedicated franchisees.

We have a very clear mission, vision and set of values ​​that is at the heart of everything we do. Puddle Ducks brand has a passion for swimming, an ambition for growth and a commitment to become experts in every aspect of their business.

Puddle Ducks franchise picture of mascot and children

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