The hotel chain, Travelodge, has announced plans to open up 20 new hotels this year.
Travelodge plans to capitalise on its recent success by launching a range of new hotels in the coming months. After seeing a boost in revenue of 8.8 percent – from £637m to £693m – since 2017, the hotel franchise intends to increase its network significantly. After opening 17 hotels in 2018, Travelodge has set the objective to open 20 new hotels in 2019.
By diversifying the type of rooms Travelodge offers, the brand believes it can appeal to a larger market. In 2018, the first newly-built Travelodge Plus hotel opened its doors to the people of London, while SuperRooms and improved standard rooms are also new additions to the brand’s offering.
“Our strategic focus on location, price and quality has enabled Travelodge to deliver a set of excellent results,” stated Travelodge’s Chief Executive, Peter Gowers. “We extended our network of hotels, remained focused on delivering attractive prices and took another step forward on quality. These are uncertain times and we are not immune from the short-term challenges, but beyond, we remain confident that there are more opportunities ahead.”
He continued: “These results highlight Travelodge’s transformation over the last five years. Over that period, Travelodge’s sales are up by more than £250m, we’ve outperformed our competitive segment for five years in a row, opened more than 60 new hotels and more than trebled our profitability. We’ve invested in better quality and choice for our guests, while staying true to our budget roots.”
Travelodge’s expansion doesn’t stop there. Gowers is confident that consumers still value budget hotels, giving businesses in the sector long-term stability. As a result, Travelodge hopes to launch 100 new hotels over the coming five years, which, in turn, could create around 3,000 new jobs.
Alice Tuffery, Point Franchise ©