Over the past 15 years, soft play has become a profitable sector for hard-nosed business people in the UK.
Not least as these popular venues for fun and fitness have become highly versatile, attracting a constant stream of families with regularly updated equipment and extras such as cafes and party packages.Some of the big names in soft play have attracted ambitious entrepreneurs to open new venues under franchise agreements. But what is involved in a soft play franchise? And could this be your passport to being your own boss?
The popularity of soft play areas shows no signs of deflating.From a parent’s point of view, they are safe, secure and all-weather places for pre-school and primary age children to let off steam, challenge themselves and get fit. Better still, parents can relax and chat with refreshments while their little cherubs tire themselves out.Some soft play providers also promote their ability to fulfil educational and development roles too, including problem-solving, team working and the joy of experimenting in a controlled setting.
High-quality health and leisure facilities are pretty much recession-proof. The UK leisure sector as a whole has grown by 5% each year since 2010, now generating £117 billion in revenue.
Starting up your own soft play area would be complex and time consuming without the backing of an existing company.A soft play franchise brings with it a trusted business model, including help finding the right location, the latest equipment at attractive prices, and preferential supply deals for catering. You may even be provided with a ready-made website and a package of marketing help, along with training and legal compliance support.
One of the leading franchisers in soft play venues is Kidzplay, but there are also deals being offered by 360 Play, Jungle Mania and Funky Monkeys. To explore the latest soft play franchise partnerships and throw your self in the right direction, contact us today.
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