BoConcept franchise

BoConcept is Denmark’s retail furniture franchise with over 250 stores in 60 countries worldwide. Passion and persistence are what move the people behind our brand. Whether designing a wall unit, leading a team, or managing a store, our mission is to make modern design furniture accessible to the urban-minded customer. We offer customized, coordinated, and affordable design furniture and accessories. It is customized because our products can be fitted to the needs and dreams of customers. Coordinated because we take a holistic approach in the development and design of our product range. Affordable because we want to spoil our customers by giving them great value.

When customers visit our Brand Stores, Inspiration Stores, or Studios around the world, they get professional advice about home interior. We have the passion for what we sell and take pride in achieving the best results for our customers. Our skilled interior consultants care about furniture and urban design as much as customers do. Their design and product knowledge can help customers make the best choices for their home. We provide a unique shopping experience that prides itself in exceptional customer service and consultancy expertise.

We open our doors to interested individuals who would want to become our business partners. The BoConcept is an established and proven franchise model. The new franchisee would become part of a world renowned brand and will be part of the company’s growth and success.

How to join us?

So what does it take to be a BoConcept franchisee? The prospective partner needs to have business knowledge, experience, and a good foundation for running a business. They should have a positive attitude towards employee involvement. The right franchisee should have a personal passion for design, style, and trends. Industry experience is not as important as passion. The ideal BoConcept franchisee should have a desire to provide a new level of customer service within their community. To be the right partner, we need someone who is responsible, creative, and motivated. The perfect franchisee should be willing to invest ₤500,000 with an equity of between 20-30%.

What you will get?

It is our utmost desire to see our franchisees grow and succeed with their business. For this reason, we shall provide them with the necessary support and training they needed to achieve this goal. Our franchisees are assigned an executive retail advisor who will share their in-depth understanding of the concept and daily running of a BoConcept store. Our business partners shall also be assisted on the aspect of our business intelligence system called Targit which enables the use of sales statistics and the Axapta database. Franchisees will also be trained at the BoConcept University. Finally, they will be provided with visual merchandising assistance.

BoConcept was established in 1952 by Danish craftsmen Aerthoj Jensen and Tage Molholm in Herning, Denmark. Their goal was to manufacture quality, attractive, functional, and good value furniture. The first BoConcept brand store opened in Paris, France in 1993. Today, there are 250 stores in 60 countries worldwide and still growing.