Esquires Coffee: Brewing The Perfect Franchise

17/02/2018 08:00 | Start a business

Esquires coffee franchise information

Esquires Coffee was established in 1993 with the objective of delivering delicious coffee, in trendy environments, and with outstanding service. From the first small shop in Delta, British Columbia, to a recognisable brand in the ethical coffee industry; this is a global coffee shop franchise with big ambitions.

The brand expanded to the UK and Europe in 2000 through master license arrangements. This approach has proven to be a successful model for Esquires Coffee and the brand has gained recognition and has been labelled as the next big thing. Being described as this in one of the fastest growing sectors in the UK retail industry is quite an achievement.

So, if youre interested in starting a coffee shop franchise with this ethical, cool, and growing coffee shop, heres some things you should know about this franchise investment.

Whats required?

Esquires Coffee are seeking franchisees that have a passion for working as part of a team and have a skill for motivating others. Being hard working and dedicated with a proven track record of success is important, as is entrepreneurial enthusiasm and being able to meet the financial requirements.

To fit in with the other good franchises within the network, Esquires Coffee want their franchisees to promote their community culture and make their coffee shop franchise the heart of their local area.

From a financial perspective, there are several franchise investment options to suit your budget and ambition:

Single franchise

This option is perfect for first time franchisees, or those that are new to the coffee shop industry. Esquires Coffee make sure that everything is in place for you to hit the ground running with your new business. They find, design and kit out your new premises and provide you and your team with all the relevant training. Youre given the keys to your new coffee shop, along with the backing and support of the experienced franchisor. If you end up running one of the good franchises and fancy opening additional stores in the future, youll be encouraged to do so.

Multi-unit franchise

This is an ideal franchise investment for more experienced franchisees, or independent business owners, with a proven track record of success. The Esquires Coffee business model is perfectly designed for those investors who have their sights set on growing their franchise portfolio through owning multiple stores.

As with the single franchise option, Esquires Coffee organise and prepare everything for you, so that you simply have to concentrate on building your business.

Master franchise

The master license programs have been uniquely developed for the UK market. Appropriately qualified entrepreneurs will have the chance to own and develop a specific area or territory, free from much of the control that applies to the standard franchise model.

As a master franchisee, youll be responsibility of creating a group of profitable cafes, with the full support of Esquires Coffee brand and support network.

Franchise cost information

The cost of the franchise fee is £22,500.

The costs then vary depending on what franchise option you choose. The start-up costs are affected by several factors including size, location and rental costs. On average, Esquires Coffee set up costs come in between £230,000-£270,000. This figure comprises of the franchise fee, professional fees, store design and fit out costs, furniture and equipment.

Other costs include:

Working capital minimum of £85,000
Royalty fee - 6% of gross sales, payable weekly.
Marketing fee - 2% of gross sales, payable weekly.

In exchange for the franchise fee, all franchisees will receive pre-store opening training. The comprehensive programme involves classroom training, as well as on the job training in a successful Esquires Coffee store to gain a real understanding of how the business model works.

In addition, youll spend time at Head Office with the senior management team to discuss marketing, accounting and the Esquires Coffee ethos. And, as this brand is focussed on the importance of achieving flawless cups of coffee, youll also get to visit see up close and personal how coffee is roasted to perfection at the Glasgow roaster.

The term of the franchise agreement is based on the length of your property lease. If youre one of the good franchises in the network and you have havent breached any of the franchise conditions, then youll have the opportunity to renew the franchise agreement along with the property lease. The average initial franchise term is between 10 and 15 years.

The joining process

After completing the application form online, youll be invited to have a series of meetings and interviews with the Esquires Coffee recruitment team. Once both parties are happy that you have what it takes to be a franchisee; budget, location and finance options are discussed.

At this stage, you should visit Esquires Coffee stores and spend time with existing franchisees. This will give you a sense of whether youll fit in with the brand culture and if the franchise is the right choice for you. Its also important that you seek advice from an experienced franchise solicitor before you commit to signing the franchise agreement.

Once the franchise agreement has been signed, the length of time to your grand opening will depend on finding suitable premises. When the ideal location has been agreed upon, store fitting, training and completion of all required documentation tends to take between four and eight months.

Now youre an Esquires Coffee franchisee. Youll receive ongoing support in all aspects of your business including local marketing, customer service and financial management. Youll receive regular visits from your dedicated business development manager and will have access to franchisee group meetings, ensuring that you get all the support you need from both the franchisor and your peers.

So, if you think you have what it takes to join this exciting franchise as either a single, multi or master franchisee, then get in touch to get your coffee fix.

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