Does Marriott franchise?

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does marriott franchise

Marriott is just one of the brands managed by Marriott International. This is the biggest hotel portfolio in the hospitality sector, consisting of 30 brands and a total of more than 7,000 properties that stretch across 131 countries and territories. Other brands in the group include St Regis, Courtyard and The Ritz-Carlton.

Marriott International has built a reputation as an owner of high-quality hotels that offer their visitors a touch of luxury. Its loyalty club has more than 130 million members that benefit from discounts, VIP experiences, mobile check-in and late check-out.

History of Marriott

You might be surprised to learn that Marriott didnt start out as a hotel. In fact, it began life as a root beer stand with seating for nine people. The stand was established in 1927 by husband and wife, J. Willard and Alice Marriott, alongside their business partner, Hugh Colton.

The root beer business proved popular among the people of Washington D.C., especially during its hot, humid summers. Before too long, the Marriotts decided to include hot food in their menu and name their business Hot Shoppes. Another key milestone took place in 1937, when Hot Shoppes started delivering boxed meals to aeroplane passengers at Hoover Airport, just south of Washington D.C., introducing more consumers to their food.

In 1957, the Marriotts son, Bill, founded the worlds first motor hotel in Virginia. In the years that followed, Marriott grew into an international chain of hotels, led by Bill Marriott himself. The first Marriott hotel outside of the US was launched in Acapulco, Mexico in 1969.

When Fairfield Inn and Marriott Suites hotels were introduced in 1987, Marriott became the first hotel company to create a portfolio of brands. Since then, Marriott International has operated under five core values; putting people first, pursuing excellence, embracing change, acting with integrity and serving our world.

Marriott Franchise

As weve mentioned, Marriott is manged by Marriott International, which does offer franchising opportunities. This means that, in theory, you can start your own Marriott hotel with the backing of an internationally recognised company. Lets delve a little deeper into the Marriott International franchise process.

Why franchise with Marriott International?

It goes without saying that franchising with Marriott International will give you access to a proven business model, significant brand awareness and world-class support. But what exactly can franchisees stand to gain from choosing Marriott International over other franchises?

Firstly, the business uses a global distribution platform that gives the brand international negotiating power, and a unique sales and marketing system, which takes advantage of the latest technology to source high-value guests. This should generate higher profits for hotel owners and franchisees.

Secondly, Marriott International prides itself on its dedication to transparency in franchisor-franchisee relationships. The business understands that trust is vital to developing a successful business, so it strives to maintain clear and honest communication throughout the franchise contract period.

Marriott International also runs a number of other initiatives designed to enhance the franchisee process. One of these is the Diverse Ownership Initiative, which was initiated in 2005 with the aim of encouraging more women and other minorities into the hotel industry. As a result, over 1,200 Marriott International hotels are now managed by women or minorities, and a further 900 are in the pipeline. The objective is to reach 1,500 by 2020. This officially makes the franchise one of the most diverse hotel portfolios out there.

The business also has the environment in mind. It takes the time to construct hotels that can be run in a sustainable way in order to lessen its impact on the environment.

On top of this, there are direct benefits for every franchisee. Marriott International collaborates with top management companies in order to offer new recruits to the business access to helpful training programmes, as well as many of the tools needed to run a profitable business. The hotel portfolio reports that most of its pipeline is run by multi-unit partners, which demonstrates just how much franchisees trust the business, having made multiple investments in it.

Constructing a Marriott Hotel

Unlike many other types of businesses, hotels require a significant investment in the building and its interior design. Marriott International recognises that getting this aspect of the business right is crucial, and offers valuable support during the construction stages.

If you join this franchise to open your own hotel, you can opt to build the hotel from scratch, convert another building or simply renovate an old hotel to match the Marriott brand identity. The franchise will be behind you every step of the way as you develop your hotel, offering flexible building options that reflect your plans, budget and intended market.

In fact, the hotel giant has even introduced a dedicated design platform. Marriott Global Design supports franchisees as they build, convert or renovate their hotel by offering valuable insight and advice. This means that the hotel managers will be able to source the best architects and interior designers. Guidance is also available with design, engineering, business operations, health and safety and the big launch day. Whats more, design professionals will regularly check up on progress in order to make sure the plans are moving in the right direction and are as good as they can be.

Officially, this support is categorised into five principal areas: opening operations; sales and marketing; revenue management; platform delivery; and operations delivery and brand activation. This extensive support should enable franchisees to create a high-quality hotel or network of hotels that surpasses guests expectations and offers a truly unique experience.

Alternative Franchise Opportunities

Unfortunately, Point Franchise doesnt currently have any hotel franchises on its books, but you could turn from hotels to the next best thing: cruises! Why not help holidaymakers plan the perfect voyage for them with one of UK's largest cruise agencies? Click here to find out more.

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