Choice Hotels franchise

The Right Choice

When it comes to lodging & accommodations, our name is one of the very first things that comes to the mind of a traveller. At Choice Hotels, we give importance to the trip of our guests. We help them find a hotel that makes it possible for them to connect with the people that matters most to them. We are the largest chain of hotels in the world giving travellers 6,400 hotels in more than 35 countries to choose from. So whether it’s in the United States or elsewhere, customers will always have a CHOICE.

We are an innovator in our sector having a history of industry firsts. These innovations have helped us solidify our position as an industry leader. We are not only innovators, our efforts have paid off for we have been recognized in the industry as proven by the accolades we have received such as being listed in the Forbes Top 100 Most Innovative Growth Companies.

Franchise Opportunities

Buying a Choice Hotels franchise offers financial and professional rewards to an individual. The prospective franchisee will have an opportunity to work with a prestigious company. The hospitality industry and travel industry continues to grow so they will be joining an in-demand business. Prospective franchisees will be joining a company backed by years of experience in their field.

Successful franchisees can look forward to the training and support that we will provide. The Total Lodging by Choice (TLC) Orientation Program is mandatory for all owners and General Managers of new hotels. The program is held 10 times a year at the Choice Hotels Headquarters in Silver Spring, Maryland. It consists of 39 hours of classroom training. As part of our requirement for new franchisees, we will be providing certified General Manager at their hotel. The GM will then undergo a mandatory Hospitality Operations Success Training (HOST). ChoiceADVANTAGE is mandatory for all general managers, assistant general managers, and front office managers. This involves 10 – 16 hours of classroom training and 15-26 hours of on-the-job training.

Being a Choice Hotels franchisee is a prestigious responsibility so we carefully choose the individual whom we will include in our growing team. The qualification of an ideal franchisee will vary depending on the brand they are considering. However, the minimum criteria is basic experience in the development, ownership and/or management of real estate and/or hotels or other franchised businesses. To start a Choice Hotels franchise, the initial franchise fee is between £7,000 and £46,000. The ideal franchisee should also have a net worth of £580,000 and liquid capital of £193,000. Third party sources may offer financing to cover the investment.

Choice Hotels was founded in 1939 by Stewart Bainum Sr. It started out Quality Courts, a referral chain of seven motel owners in the South. Two years later, the group incorporated as Quality Courts United. Later on, it operated under the name Quality Motels and Quality Inns International. In 1972 upon switching to franchising, Choice Hotels became Quality International. It includes 11 hotel brands ranging from economy to upscale.