Best Western franchise

We have 7 unique brands: Best Western, Best Western Plus, Best Western Premier, Vīb, Glō, Executive Residency by Best Western and BW Premier Collection - all of which our customers can choose from and each brand has its distinctive style but all delivers excellent services.

Best Western is the go-to place for entrepreneurs as we are a global powerhouse with a diverse hotel portfolio, attractive fees that optimise profitability, award-winning marketing programs and partnerships, operational programs and services that create brand excellence and of course, a strong leadership team.

Our aim is to offer all or franchisees stabilities and consistency, which are not commonly found today. There is many benefits being a Best Western Franchisee which includes being backed by a reputable and global brand and gaining full-service support. Keep more of your revenue due to our fee structure, competitive fees amongst leading brands, shorter contract terms, participation in the daily initiatives future plans of the company, worldwide reservations/online booking channels, global, national and regional marketing services and finally, the mass buying and bargaining power of thousands of hoteliers.

How We Support Our Franchisees

We have a training team who will provide expert training to help your business succeed. The training includes a comprehensive owner orientation program, general manager professional development series, instructor-led regional workshops about hotel management, operations, sales, marketing, revenue management, guest satisfaction, customer loyalty and more, Best Western's dynamic online education website, professional hotel certification programs and finally, partnerships with industry educational institutions which are amazing opportunities for learning. As for marketing, we have our own award-winning national advertising campaigns to increase consumer brand awareness, we have high profile partnerships with well-known organisations which extends our marketing reach and we have an experienced marketing team to help you with national campaigns and partnerships.

Become a Franchisee

If you are looking for entrepreneurial independence and the freedom to determine your own business’ strategic growth, then investing in a Best Western franchise is the way to go. If you wish to invest in a Best Western franchise, the initial cost is £47,098, the total royalty cost is £421,319 and the total reservation cost is £225,453. The costs of a Best Western franchise are low if you look at the industry’s standards - about a third to a half of the hotel franchise fees of other major lodging chains.

The History of Best Western

Best Western Motels was founded in 1946 by M.K. Guertin, who was a hotelier with 23 years of experience in the business. By 1963, Best Western was the largest motel chain in the industry and by 1974, Best Western Motels began to directly compete with other full-service lodging chains as Best Western. In 2004, we became the first-ever Official Hotel of NASCAR and how have chains across the globe.