Marketing is one of the most important parts of a business’ day-to-day responsibilities. But when it comes to getting the right marketing strategy, it can sometimes seem impossible to get the right marketing in place for your health food franchise. Thankfully, we’re going to cover all the bases in this article, so if you’ve been wondering what the way forward is, this is the article for you.
With the pandemic mostly behind us, and with businesses all over the country looking to make up for lost time, healthy food franchises are desperately looking for the right marketing plans to help their businesses recover. And, with so many more people looking to make healthy eating choices, getting the word out about healthy food is in everyone’s interests. So, here are simple and straightforward ways to go about marketing a healthy food business.
Tips for marketing a healthy food franchise
Marketing can seem like a professional industry in and of itself. While there are certainly some specialist aspects to the world of marketing, many of the right solutions to increasing your online and physical traffic are common sense and easier to execute than you think. So without further ado, here are some easy and simple steps to marketing a healthy food franchise.
1. Social media
If you weren’t already, food businesses deserve to be on social media, so get your plates on instagram already! Food businesses have one major advantage: food is visually pleasing so when you’re putting together your best recipes and new dishes, you’ll need to be putting them left, right and centre on your social media channels.
Social media is one of the best sources of new traffic for businesses and, as a franchisee, you can also look forward to enjoying the additional training and support of your franchisor when it comes to marketing your business. Among the many advantages of running a franchise, having the additional training and support of an experienced franchisor is one of the most notable.
As many as 63% of restaurants are already using tried-and-tested marketing strategies to get ahead of their competition [Recurpost], meaning that if you’ve not yet nailed your own, you could be losing valuable customers.
Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.
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2. Think outside the box
When it comes to brainstorming new ways of marketing your businesses, no idea is too outlandish for you to try. Some of the best and most memorable marketing campaigns have started as outlandish and creative ideas, yet have gone on to become some of the most effective marketing campaigns in the UK. If you’re looking to make an impression, creativity can be your best bet, so let those creative juices loose and push the boat out.
Marketing is far, far more than just a wait-and-see approach to advertising. Where a decade ago, the majority of marketing was about putting together eye-catching materials and producing broadly targeted adverts to distribute on mass, marketing today is very different.
First of all, you’re going to need the right software and analysis tools that let you understand how your marketing is working. You’ll need to be able to see if your marketing is reaching the audience it’s supposed to, whether your customers are engaging with it, whether they are engaged by it and whether or not these interactions are leading to a sale.
As a franchisee, you’ll be one of many like-minded franchisees working within your operational area. As such, you’ll be anything but alone when it comes to finding the right marketing solutions. If you’re finding it difficult to devise the right solutions, consider asking some of your fellow franchisees how they have gone about finding the right way forward. Whether it’s your franchisees or your franchisor, don’t be afraid to reach out.
Networking could also mean interacting with other business leaders and individuals in your area. Making contacts can help generate new leads and new business opportunities, so attend road shows, industry events and other local events to spread the reputation of your new franchise business.
Sponsoring events is a great way to market your business informally and in a socially acceptable way. As a healthy food business, it’s certainly a good idea to sponsor sports teams, gyms and events. In addition, consider supplying some food to these events and offering catering on your business. Putting your money where your mouth is and show people why they need to be buying your healthy food options.
Healthy food franchising opportunities
1. Camile Thai
Camile Thai is a tech-savvy, modern and fast-growing healthy food franchise. Sustainability is at the heart of Camile Thai, so if you’re looking for a healthy, ambitious and green business opportunity, this is a fantastic option for the right potential franchisee. For a minimum investment of £100,000 - with financing options available depending on your credit history - you’ll be given some fantastic training and development opportunities to get your business up and running.
>> Read more:
- What is the Marketing Fee and Why is it Necessary?
- Developing an effective franchise marketing plan
- Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your Customers
- 10 Tips for Building Truly Effective Social Media Marketing Campaigns
- Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
- Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
2. Thai Express
Thai Express is one of the UK’s leading healthy Thai food restaurants. Using only the freshest ingredients, this franchise has some delicious recipes as well as some of the most eye-catching decorations within the restaurants themselves. You would need to make a total investment of £150,000 to start your very own Thai Express franchise.
Marketing is the key to success in the healthy food industry
Starting your own business is never easy and always comes with some challenges. But thankfully, with a franchise, you’ll be able to count on the dedicated training and support of an experienced franchisor. If healthy food isn’t for you though, consult the UK franchise directory for a full list of available franchises in other sectors.
Elliott Fudge, Point Franchise ©