We drink 60.2 billion cups of it every year – or 165 million cups a day. Tea has successfully widened its appeal in recent years with an ever growing range of herbal and fruit infusions, meaning that 84% of the British population now drink it in some form or other. And of course, it is considered a remedy for every stress point in our lives. With such a devoted and widespread customer base, launching a tea related business may seem straightforward, but this is a saturated market and only the strongest and most innovative ventures survive.
For many people this makes a franchise business an easy choice. It means having a parent company to provide business management, marketing and technological support. It also means sharing a tried and trusted business model that has already found favour with the tea buying public. If you can launch under the umbrella of a respected brand name, it can provide a ready made customer base in your territory. The type of tea franchise varies, including supplying to the hospitality sector, or opening your own tea shop or retail outlet.
Coming back to the way in which the sector innovates to build new shares, you could consider a Bubble Tea franchise, promoting a new tea-based beverage with tapioca pearls at the bottom of the cup, like Mooboo. Or, there is the option to cash in on the huge surge in interest in dainty high teas, such as starting an English Garden, CREAMS, Beatons or Shelley’s Tearoom franchise. Tea Monkey retail stores cater for more whimsical and experimental tastes but Esquire is also looking for more franchisee shops and business units. To make sure you get the right deal in the bag and brew up a successful business, contact us today to talk through the latest tea franchise opportunities.