Multi-platinum recording artist Meghan Trainor and model/actress Kelly Brook are among the long list of Sketchers celebrity product endorsees. TV personality Brooke Burke-Charvet and athletic legends such as Sugar Ray Leonard, Ozzie Smith and Howie Long can be seen sporting Skechers and endorsing the brand on all media outlets. Then there are the elite marathon champions like Boston Marathon winner Meb Keflezighi and elite runner Kara Goucher. Skecher’s Performance Division is represented by pro golfers Matt Kuchar, Brooke Henderson, Belén Mozo, Colin Montgomerie and Billy Andrade.
In fact, some of Hollywood’s hottest stars have endorsed the Californian footwear brand – from Robert Downey Jr, Kim Kardashians, Britney Spears, Christina Aguilera to Ringo Starr during the 2014 advertising campaign. Skechers is a leading lifestyle and performance footwear company in the US for men, women and children. Founded in 1992, Skechers started designing and manufacturing utility-style boots and skate shoes and soon branched out to athletic, casual and performance shoes for men, women and children. Headquartered in Manhattan Beach, California, Skechers is today the second largest footwear brand in the US.
In the 2015 fiscal year, the brand’s revenues toppled the $3 billion mark and in January 2016, it employed over 9,200 people worldwide. The brand is sold in department, specialty, independent stores and in over 2,000 Skechers franchises in more than 160 countries and territories across Canada, Brazil, Chile, Japan; 27 countries in Western and Central Eastern Europe, Asia and Israel. The 3.56 billion-dollar global brand designs, develops and markets more than 3,000 styles for men, women and children.
Skechers success does not stem from its celebrity-driven endorsements but from its dedicated employees, the high-quality and diversity of its product offerings, diversified domestic and international franchising distribution channels, and targeted multi-channel marketing.
Debra-Derieux Matos, Point Franchise ©
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