Indian Restaurant For Sale: Spice Up Your Career with a Franchise

08/11/2018 18:00 | Food franchises

indian restaurant for sale

Indian food is amongst the most popular in the UK and restaurants serving the cuisine are some of the country's most numerous. However, would-be franchisees have little option when it comes to launching a franchised business. Here, we take a look at how you could go it alone.

Starting your own Indian restaurant franchise

While Indian cuisine is immensely popular in the UK, there are relatively few Indian restaurant franchise opportunities to take advantage of. Consequently, the only way youre going to own an Indian restaurant franchise is to build it yourself. Though this may sound like an overwhelming challenge, it could be argued that the UK market is crying out for a successful franchise and currently lacks a nationally-acclaimed, big-name brand that specialises exclusively in Indian foods.

The industry context

There are approximately 17,000 curry houses (a term that includes Bangladeshi, Pakistani, and Nepalese restaurants, as well as Indian businesses) in the UK and the industry employs approximately 100,000 people. In total, it contributes more than £4 billion to the government in taxes, and many of the dishes served across the country have come to be considered UK staples. In fact, in 2001 the foreign secretary, Robin Cook, announced that chicken tikka masala was Britain's national dish.

The industry is highly competitive. Many businesses find it difficult to establish themselves due to market saturation. However, there are almost no large-scale, well branded Indian restaurant franchises to speak of. This means that a franchisor with vision and the business expertise to exploit this gap in the market could build themselves a highly successful franchise network.

Finding your niche

To do so, the franchisor will have to determine what their niche in the market is. While a straightforward curry house is likely to be a popular option, business owners should also consider the possibility of a street food venture. Pop-up kitchens have enjoyed a remarkable leap in popularity over the last few years, and Indian cuisine is ideally suited to the street-food phenomenon. Whichever option you decide to take, success will depend on being able to develop a business identity that people remember.

Its all about the brand

In the restaurant industry, its all about building yourself a successful brand identity that appeals to the right customer base and helps begin to establish a loyal and dedicated clientele. This means that there are decisions to be made. Do you want to go for a colourful and playful look that emphasises a more relaxed dining experience? Or are you drawn to an authentic, sober style that establishes your restaurant as a more luxurious establishment? Take the time to work out what your target market is and wants and then begin building from there.

Indian restaurant for sale in London

It's also important to consider location. In a market like London, property prices can be prohibitively expensive. You'll have to think long and hard about where theres an affordable Indian restaurant for sale and where is easily accessed by your target audience. It may be necessary to start small and build from there. Or you may have to look to other cities to launch your franchise. However, it's crucial to balance financial considerations and the need to situate your restaurant in as convenient a location as possible.

Our top five tips for franchising success

Starting your franchise isn't easy it requires hard work, dedication, and more than a little ambition. To help you along your way, we've listed our top five tips for those hoping to develop their franchise.

1. Hire the right legal help

Franchising involves a lot of legal documents. There are also a lot of contracts to sign and legal relationships to maintain. This makes having a legal specialist on hand a particularly useful tool. If possible, franchisors should always attempt to bring on board a lawyer who has experience working with franchises. There are areas of franchise law that general practitioners of law will not be familiar with. Remember, all agreements your franchise or restaurant makes with another party should be vetted by your legal advisor.

2. Be selective when it comes to franchisees

In the beginning, you only have one thing you can rely on your reputation. A restaurant is made or broken on its reputation; you cannot afford to let standards slip. Consequently, it's vital that you're selective about which franchisees you bring into the organisation.

You want individuals who are committed to working closely with you to grow the business and who understand your goals and ambitions for the franchise. Whatever you do, don't rush into hiring a glut of franchisees just because thats what you think franchises are supposed to do.

3. Think about how you want to grow

This brings us nicely on to our next point think about how you want to grow. For some restaurant franchises, its all about aggressive expansion to capture market share before a close rival can. For others, its about slow and strategic growth that allows you to build your reputation, develop your brand, and create a buzz. Before you start signing franchise agreements, you need to establish what kind of a growth strategy best suits your business.

4. Set up a strong support network

A franchise is only as strong as the support it's able to provide its franchisees. A franchise's success is not measured when the going is good, or there are no problems or challenges to tackle. Instead, it's measured when things get difficult, and franchisees need help, support, and assistance. If you can see your franchisees through the tough times, they'll be better placed to take advantage of the good times upon their return.

5. Be comprehensive

Finally, a franchisor needs to be comprehensive if theyre to succeed. Nothing can be left to chance. There should be no ambiguity as to how franchisees should go about operating the business. This means creating detailed franchise agreements, operations manuals, and business models. Unless you're organised and understand how you want your business to operate, the franchise will struggle.

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