Marketing is the key to making your franchise business visible. But in an industry as difficult to crack as the food takeaway industry, marketing isn’t just about making your business visible - it’s about making it better than your competitors. In this article, we’re going to cover everything you need to know about how to market your takeaway franchise, so if you’re looking for some essential tips, this is the article for you.
Marketing can make or break your business. Having gone through all the rigmarole of setting up a new takeaway business, the last thing any new business wants to see is zero customers. When it comes to marketing, there are essential tips and things to avoid. So whether you’re entirely new to marketing, or somewhat experienced, here’s how to market your food takeaway franchise.
How to successfully market your takeaway franchise
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1. Introduce a loyalty scheme
The takeaway sector is one with a lot of stick: that’s to say when customers find a takeaway they really enjoy, they stick to it. This is something that you can absolutely use to your advantage. While it might not seem like a traditional marketing tool, things like loyalty schemes are incentives for customers to stick around, and retaining your existing customers is just as important as winning new ones.
A mere 5% increase in retention rates can increase your profits by up to 95%. Compared to new customers, repeat customers tend to spend more and are more likely to try your new products. Businesses should therefore work towards building a customer base with trust and loyalty towards their brand, to see their profits increase over time.
Loyalty schemes are a great way to keep your customers coming back again and again. And, knowing that your business takes pride in looking after customers, new visitors to your takeaway business are sure to have a positive view of your business.
2. Update your digital presence
A lot of visitors to your food franchise’s website will be in the heat of the moment, and will almost certainly be looking at other food establishments as well as yours. And, while there’s no guarantee customers will choose your business, there are some things that will absolutely turn customers away:
- slow, outdated websites
- inactive social media
- inaccurate information, whether it be addresses or phone numbers
- not enough calls to action
- not having menus available to view online
- your online presence not being personalised or tailored to your audience
Nearly half of your visitors to your website will judge your business based on your online identity and website [Signify Studios], so if your presence is lacking, out of date or just inconvenient, you won’t be able to capture lots of potential visitors.
3. Use your franchisor
One of the biggest benefits to working as part of a franchise business is the amount of support and training you’ll receive. Whether it’s on marketing or recruitment or career development, your franchisor and franchisee network will be on hand to give you all the support you need to help market your business. Running your own business isn’t easy, but with advice to help you through many of the trickier parts of this process, you won’t be alone.
4. Be creative
Marketing has come a long way in a short space of time, and while this can sometimes mean there is a lot of ground to cover, it also means there is plenty of scope to do something different. Marketing on social media has quickly become creative and unique to the businesses doing it.
Oftentimes, the most experimental and unique marketing campaigns have been the ones most popular, so nothing is off the table when it comes to marketing. Be creative, show off the originality of your business, and don’t be afraid to do something that nobody has done yet. Your business deserves to stand out, so don’t spare any expense.
There are lots of new channels for marketing that you could pursue. With the right marketing software, you will be able to target local customers across new and existing platforms, so it’s important to have a multidimensional aspect to your marketing as well.
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- What is the Marketing Fee and Why is it Necessary?
- Developing an effective franchise marketing plan
- Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your Customers
- 10 Tips for Building Truly Effective Social Media Marketing Campaigns
- Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
- Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
To have the best possible chance of executing a marketing strategy that suits your needs perfectly, you will need to have software and data processing that allows you to figure out where your marketing is going wrong, what it’s doing right, and where it could be improved.
There is always an element of trial and error when it comes to marketing, but without being able to detect where your marketing could improve, you’re unlikely to ever be capable of reaching the audiences you want to.
Kickstart your marketing and push your business to the next level
Marketing is at the heart of every successful business. Your business might need a more intensive marketing campaign or a more subtle one, but getting the right balance is the key to making your takeaway business stand out from the competition.
While there are lots of good reasons to start your own takeaway franchise, you could also consider whether starting a more traditional restaurant would be better for you. You can see some of our key tips for running a restaurant franchise, or you can see some of the new trends changing the way the sector works. But if neither of these are the right option for you, there are a wide range of other franchising opportunities on the UK franchise directory.
Elliott Fudge, Point Franchise ©