How franchising can help you work smarter, not harder

21/06/2018 14:00 | Start a business

franchising can help you work smarter

When you're running your own business, it can be easy to let the job take over your life. Focusing on the business 24/7 can make it seems like there are not enough hours in the day. This can leave you feeling like youre constantly playing catch up, resulting in you being tired and irritable. This is no good for your productivity or your health.

Although operating a franchise requires the same amount of effort and hard work as an independent business, there are many actions franchisees can take to boost their business performance without affecting their well-being.

Follow the system

One of the most significant benefits of buying a franchise is that the system is tried and tested with a proven track record of success. There's no pressure on you to come up with a unique business idea or reinvent the wheel, so why try?

If you have an entrepreneurial spirit, it may be tempting to stray away from the franchisors system. Dont. This will not only create more work for you but also jeopardises the success of your business. Franchises are based on the consistency of products, service and brand. Without accepting the importance of this uniformity, its unlikely that youll succeed as a franchisee.

Of course, this doesn't mean that you can't be creative or innovative when you buy a franchise. In fact, good franchisors encourage their franchisees to come up with ideas that will benefit the business. You need to ensure that you go through the proper channels to share your thoughts and opinions, rather than acting without prior authorisation.

Invest in local marketing

You may contribute a certain percentage of your gross sales to a national marketing fund, but this doesnt reduce the need for local marketing. If you want a busy business, then spreading the word about your franchise through social media, as well as in newspapers and on radio stations in your area will ensure you build a customer base with minimal effort.

It's best to run your local promotional activity ideas past your franchisor first though. To protect the reputation and consistency of the franchise, the franchisor will want to ensure that your marketing is in line with brand guidelines. The franchisor may even give you templates to make your marketing tasks even easier.

Work from home

The lack of perceived hours in the day can be down to you trying to juggle too many responsibilities at one time. It can be difficult to dedicate time to your franchise while taking care of your family and attempting to have a social life too.

One way that you can alleviate the stress is to consider one of the many home-based franchises that are available for investment. Having the freedom to be able to operate your business from the comfort of your own home to fit around other personal commitments is the ideal solution for many.

Not only will you cut out lengthy commutes and expensive rental costs from your business, but you'll also be able to achieve a better work/life balance. Home-based franchises allow you to have a happy personal life while running a lucrative business.

The great news is that as well as providing flexibility home-based franchises are also some of the most low-cost franchises opportunities out there. This is because the overheads are often minimal, making it an affordable option for entrepreneurs on a budget.

Consider a part-time franchise

If working from home isnt for you, then you could look to invest in a part-time franchise. By devoting fewer hours to your business, you will also have time to focus on other parts of your life. If you have young children, a hobby youre enjoying, or another career you want to pursue, you can achieve a balance by committing to fewer hours in your business.

Working fewer hours can help you to be more productive. In fact, a 2016 study conducted by found that office workers are only actually productive for 2 hours and 53 minutes out of an 8-hour working day. It can be much more effective to work fewer hours with focus than to try to fit too much into your day.

Again, a part-time franchise is very often a more affordable option for many investors. These low-cost franchise opportunities enable you to start off making a small investment and then expanding your business as your budget and confidence grow.

Do more of the work you enjoy

Remember the reason why you became a franchisee and hold on to that, even when times get tough. Not everyone is lucky enough to do what they love for a living, but you may have chosen your franchise because you have a passion for the brand or industry. Nevertheless, there may still be tasks you dont like doing. If this is the case, then you can focus more on the work that you enjoy doing by delegating.

If you have employees, you can train them to pick up the tasks that you'd rather not do. This is one of the benefits of being the boss, and you should take advantage of it. If you run your franchise alone, there are also ways you can spend more time on the things you love.

Rather than putting off your less enjoyable jobs, you should bite the bullet and get them done at the beginning of the day or the week. By getting the job done, you won't always have the task weighing on your mind and affecting the rest of your work.

Once the tedious and less pleasurable aspects of your franchise are taken care of you can spend more time doing what you love. This will help you to feel more fulfilled, enthused, challenged, and productive. This is not only essential for your health and happiness but the success of your franchise business too.

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