Franchising 101: 10 Things You Must Know About Franchise Agreements

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Franchise agreements and the law

Before you can kickstart your franchising journey you need to make sure that the franchise agreement youíre signing meets your expectations and doesnít tie you into something unexpected. Therefore, this article covers the 10 things you must know about franchise agreements so you can approach the important document with confidence.


The franchise agreement is possibly the most important document in the entire franchise system. It provides franchisors and franchisees with a means to define their future relationship and sets out all of the terms that will bind them for the duration of the contract. For this reason, itís necessary to understand whatís typically included in a franchise agreement and why. So, weíve complied the go-to guide to understanding the ins and outs of the important document.


10 things you must know about franchise agreements

What you need to do before signing the franchise agreement:

1. Sign a non-disclosure agreement

Though the franchise agreement is the most important legal document youíll sign in the process of setting up a new franchise unit, several steps must be taken beforehand.

If you consider the sensitive nature of many of the documents youíll receive when opening a new franchise, itís no wonder that non-disclosure agreements play an important role.

Itís highly likely that youíll have to sign a legally binding non-disclosure agreement before youíre given access to the franchisorís operations manual, as it typically contains all the information about the franchise model in use by the business.

2. Pay a deposit

Having signed a confidentiality agreement, many franchises will also expect you to pay a deposit before the franchise agreement is signed. In the vast majority of cases, this deposit will be non-refundable. However, some franchises allow for clauses that permit the prospective franchisee to back out, though usually only in extreme circumstances.

These are the two principal commitments youíll typically have to make before youíre able to sign the franchise agreement.

What you need to know:

3. The duration of the franchise agreement

Make sure itís clear how long it lasts and whether itís renewable after the initial contract expires.

4. The purpose of the franchise agreement: for the franchisor

Protect their interests

In the franchise agreement, there are a large number of terms used to protect the franchisor. After all, the franchise agreement is the document that defines the franchisor/franchisee relationship and sets out each of the parties' roles and responsibilities. With this in mind, it's important to understand what kind of terms the franchisor is likely to include to protect their interests.

If a franchisee is underperforming

For instance, itís almost certain that the franchisor will include terms that allow them to monitor the performance of a franchisee and take action if they fall below a minimum threshold.

Guarantee integrity of their intellectual property

Likewise, the franchisor will also use the franchise agreement to protect themselves from unfair competition and to guarantee the integrity of their intellectual property.

Limit franchiseeís ability to act on certain rights

Finally, most franchise agreements include a clause that limits the franchisee's ability to act on those rights and freedoms granted to them by the franchise agreement. In other words, the franchisee can only make decisions permitted by the franchise agreement.

5. The purpose of the franchise agreement: for the franchisee

Protect their interests

Just as there are terms included in the franchise agreement that protect and benefit the franchisor, there are also terms that protect the franchisee.

What they get in return for their investment

For the most part, these are terms that detail the different services and support the franchisor must provide to the franchisee. For instance, nearly all franchise agreements will include terms that dictate how goods and services are supplied, what training the franchisee and their staff will receive, and which additional management and support services will be made available.

Who is responsible for what

The franchise agreement will also tackle issues relating to who has responsibility for marketing and advertising, who provides the initial stock/equipment for your business, and what assistance the franchisee can expect during the initial setup process.

6. Whatís included?

So, weíve established that the franchise agreement should outline the rights and obligations of the franchisor and franchisee. Letís now summarise the essential minimum terms, as defined in the code of ethics:

  • The rights granted to the individual franchisee
  • The rights granted to the franchisor
  • The obligations of the individual franchisee
  • The obligations of the franchisor
  • The goods/services to be provided to the franchisee
  • The terms of payment by the franchisee
  • The duration of the agreement
  • The basis for the renewal
  • The terms for when the franchisee can sell and the franchisorís pre-emption rights
  • The franchisorís right to change the franchise system
  • Provisions relevant to the franchiseeís use of the franchisors distinguishing identification. This includes trade name, signs, trademark, logos etc.
  • Provisions of terminating the agreement

Letís now look at a couple of these in more detail:

7. Intellectual property

Intellectual property rights are an incredibly important aspect of any franchise agreement. They deal with how the franchisee can use trade names, trademarks, and copyrights.
When you consider the fact that one of the principal benefits of the franchise system is the ability to operate a business under a well-known and well-respected trade name, it's easy to understand why intellectual property rights form such an essential part of the contract.

While both the franchisor and the franchisee may have to negotiate over how each party uses intellectual property, it is in both of their best interests to ensure that no 3rd party can make the most of it. Consequently, it's vital that the franchise agreement does not allow for any external use of trademarks, trade names or copyrighted materials.


8. Termination Clauses

All franchise agreements are likely to include some termination clauses. These are terms in the contract that describe the conditions in which it becomes possible to end the franchise agreement. While in some cases it's necessary to stipulate what will happen when the contract is terminated, but in others it isn't. For instance, most franchise agreements will include a termination clause for the following eventualities;

  • A breach of contract by either the franchisor or franchisee.
  • The old franchisee sells the business to a new franchisee.
  • The contract comes to the end of its pre-agreed term, and the franchisee does not want to renew the agreement.
  • If both parties agree that terminating the contract is both necessary and desirable.

Remember:

9. There can be room for negotiation

While itís true that many franchisors arenít flexible about the franchise agreementís terms, there are some that will be open to negotiations. Beware of franchisors that seem too keen to make changes, as it could be an indicator that they are desperate to get you on board and arenít as successful as you think.

Three areas that you might be able to haggle in are:

  • Territory rules, exclusivity and the future expansion of the business
  • Training provided
  • The businessí launch date

10. Seek legal advice

When it comes to signing a franchise agreement, there are an incredible number of legal considerations that you need to be aware of. Therefore, itís highly recommended that you seek professional guidance from a franchise lawyer. The franchise agreement is possibly the most critical document in the entire franchising system, so it's vital that you understand it in its entirety before signing anything.

The significance of franchise agreements

Take the tine to review the franchise agreement in detail before you sign to avoid having any regrets further down the line. Click here to see another one of our articles outlining the definitive franchise due diligence checklist.

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