Fish and Chip Shop Franchise: How You Can Start Your Own

30/10/2018 18:00 | Food franchises

fish and chip shop

According to the National Federation of Fish Friers, there are approximately 10,500 fish and chip shops in the UK. When you compare this to the 1,200 McDonalds and 840 Kentucky Fried Chicken outlets up and down the country, theres no surprise that a humble fish and chip supper is still the nations favourite.

Brits eat 382 million fish and chip shop meals every year spending a whopping £1.2 billion. This is excellent news for anyone considering opening a fish and chip shop. With 22% of Brits visiting one every week, the demand is there providing you can offer a tasty, affordable meal for chippy lovers in your area.

Fish and chip shop jobs

But how do you go about starting your own fish and chip shop? Here are five top tips for building a successful fish and chip shop:

1. Develop a robust business plan

Before you can consider getting your new business off the ground, youll need to secure the appropriate funding. Not only do you need money for your business premises and equipment, but youll also need to cover expenses such as insurance and professional fees.

Dont forget your working capital too. As your business is becoming established, youll need working capital to finance any outgoings until you start to make a profit. The amount of time this takes will vary from business to business but having a plan in place will help you gain more of an idea about when your fish and chip shop will break even.

Not only will your business plan help you to understand more about your new venture, but most lenders also insist on reviewing it before theyll agree to a loan. Your business plan should include a description of the business opportunity, your sales and marketing strategy, how your business will operate along with financial forecasts.

2. Find the right location

Once youve secured your funding, youll need to decide where your fish and chip shop will be located. Some areas will be more profitable than others, but you're likely to pay more in rent for the privilege of a position with high levels of foot-fall.

Do your research, find out who your competitors are and where theyre located. You dont want to have too much competition in the area you plan to open your fish and chip shop, but equally, no competition is not a good sign either. There may be a reason that no other chippy has chosen to base their business in the area you're considering.

3. Focus on quality, not quantity

Its pointless just piling on the chips in the hope of impressing customers. If the quality of your ingredients isnt good, then the food you produce isnt going to be tasty as a result. Make sure that you provide the best quality food in the best quality packaging so that customers come back for more.

4. Build a good team

Running a successful chippy means being available when customers crave your food the most. For the main, this would be lunch and dinner time. Having to open during these hours and prep the food as and when needed would be tough to manage alone. When youre looking to recruit staff to help you cater to demand, personality counts for more than experience.

You can teach your team how to batter a piece of fish to perfection but being helpful, happy and engaging often comes naturally and will have a bigger impact on your business. Your customers will remember and return when they receive excellent service, but they'll tell everyone they know if theyve had a bad experience. Getting staff in place that know how to treat your customers is crucial to your success.

5. Promote your business

While you can rely on your customers to spread the word about your business to a certain extent, you'll need to advertise to increase your sales. Local marketing efforts such as newspapers, radio stations and shop windows are a great place to start.

Use social media to promote your business too. Digital marketing is very cost effective and is a quick way to reach a large audience. You dont need to have a large marketing budget to compete against the bigger brands when it comes to social media ads so spend time and effort on your promotional activity, and you'll reap the rewards.

Fish and chip shops for sale

If starting an independent fish and chip shop from scratch is too big a task for you to take on, then you could consider franchising. By investing in a franchise, you'll get to become your own boss while enjoying the benefits that come from being part of a recognisable brand.

And one such brand that is well-known up and down the country, also have fish and chips as a best-seller on their menu. Hooters is a popular restaurant brand and has been in operation for 35 years.

With its unique combination of tasty food, well-mixed drinks and iconic Hooters Girls, a Hooters franchise is an incredible opportunity to start a business that's instantly recognisable. With around 500 sites in over 120 countries, the Hooters brand is as strong as ever and continuously looking to expand through the acquisition of new franchisees.

Due to the nature of the business and its name recognition, Hooters stipulates that new franchisees must have a net worth of around £2,000,000 and have an interest in operating at least three restaurants. While this may seem high compared to a traditional fish and chip shop franchise, Hooters is a radically different proposition. With a familiar image and established customer base, its far less of a risky investment than some other franchises. Its also able to offer an enormous amount of support, training and industry expertise to its new franchisees. This covers everything from selecting a business location to training staff and distributing marketing materials.

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