How to start a Business to Business Marketing Company
Good marketing can mean the difference between a company’s success and failure. Most companies’ primary aim is to make as much money as they can, pulling customers in with shiny adverts and clever marketing ploys seeded online and in the real world. But while it’s important to grab the attention of clients, many people underestimate the importance of making sure that the way they market their business to their suppliers and fellow entrepreneurs is just as well thought-out. It’s not enough to simply provide a great service or product that you know other businesses will really benefit from – you need to show them.
Business to business (often abbreviated to B2B) marketing franchises and companies are organisations that market solely to other commercial and corporate organisations. Unlike most advertising, which is usually aimed at consumers and uses trends as well as nostalgia, humour and other emotions to influence an audience into making a purchase, B2B marketing is ruthless and requires a different set of skills. Businesses won’t be swayed by emotional manipulation or pretty packaging. Instead, they tend to focus on the price, deciding the tangible and intangible impact of spending a certain amount on a particular product or service. While they’re often hunting for ways to keep costs as low as possible, B2B marketing can work its magic by offering proof that a certain product is worth the investment. For example, FASTSIGNS helps businesses appeal more to both clients and other businesses, as its visual resources and signs help to improve the company’s image in a way that goes beyond aesthetic pleasure.
Marketing is a profession that can generate plenty of rewards for those that master the art of making people part with their hard-earned cash, but it can be tricky to start out on your own. The potential for high earnings means that there’s fierce competition and it can be hard to break into the industry as a complete unknown. That’s why becoming a franchisee could be the perfect solution. You’ll be able to run your own business on your terms while also benefitting from the support and backing of an established brand, many of which have decades of experience in the B2B and marketing sectors. And with even niche B2B marketing areas like the UK’s corporate gifting market worth a staggering £73.8m, it’s an industry that’s full of rewards for those willing to put in the hard work.
As one of the leading sign franchises and an expert at helping businesses market themselves better through striking visual resources, FASTSIGNS is a highly successful B2B franchise with over 30 years of experience behind it. With more than 675 centres across the globe, including 20 dotted across the UK, FASTSIGNS is a well-known and respected name in the sign industry and provides businesses with marketing resources including digital signage, banners, vehicle graphics and building signs ranging from the modest to the massive.
Each new FASTSIGNS franchisee will be assigned a protected territory to ensure that they’re not crowded by others and have access to plenty of clients in their areas. The franchise has a surprisingly affordable minimum investment of just £28,000, with funding support available from high street banks. Each franchisee will take part in a comprehensive training programme that covers everything from generating marketing buzz before your grand opening, how to master new machinery and how to maintain momentum throughout your businesses’ life.
Those interested in joining FASTSIGNS do not need any previous experience in the signage or B2B industries, as full support will be offered to every candidate. They simply need to know what it takes to make a business successful and have the drive and passion to make it a reality.
If you’re looking for a unique B2B franchise opportunity, the brand recognition specialist Recognition Express might be the right franchise for you. Helping companies achieve the highly sought-after ‘recognition factor’ with its wide range of customisable corporate gifts and brand merchandise, the innovative franchise is at the forefront of a £3 billion sector that has plenty of room for more ambitious businesspeople.
Recognition Express helps businesses ranging from local SMEs to huge multinational corporations market their business in everything from the clothes its employees wear to trophies celebrating their employees’ successes, keeping their brand name on people’s radar even when they’re not directly advertising. It also offers personalised corporate gifts to be handed out at charity days, seminars and networking events. These products can also be used as seasonal gifts, ensuring that your clients and suppliers get a token of your appreciation that’s also a handy marketing tool.
Franchisees will benefit from 40 years’ experience of producing high-quality B2B personalised and promotional products. And for an investment of just £35,000 plus VAT they’ll receive a comprehensive training programme and all the equipment they need to start making a profit.
Keen to combine your IT skills with your marketing prowess? Spoton.net gives you the opportunity to do just that. You’ll help local SMEs improve their online presence by offering them expertly designed it’seeze websites, as well as assisting them with a wide range of B2B and B2C digital marketing matters. Spoton.net has more than a decade’s franchising experience behind it and its skilled head office team will take the stress out of boring things like tech support and admin so that you can focus on working with your clients to design the perfect marketing strategy for them.
Work from home or set up in your own office; the flexible business model lets you run your business in a way that suits your life. And, you’ll be able to speak with other successful franchisees thanks to spoton.net’s franchisees forum, that is full of peer-to-peer support and guidance about the challenges of running your own business.
The Editorial Team, Point Franchise ©
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