Running a healthcare franchise can sound like a daunting and challenging task. But with the right advice, you can make a success of it. So, here are our top tips for running a healthcare franchise.
Healthcare is something we all depend upon, making it one of the most important sectors in the UK. There are many large healthcare franchises in this industry, so if you’re an ambitious potential franchisee looking for an exciting new opportunity, running your own healthcare franchise could be the opportunity for you.
But starting your own business is full of small challenges and difficulties, so getting the right guidance and support is the best way to make the process of starting your own business that little bit easier. To help you through this process, here are our 4 tips for running your own healthcare franchise.
Why start a healthcare franchise?
The private health sector in the UK has been growing consecutively for many years. Between 2010 and 2018, private health spending increased dramatically from £20 billion to £34.5 billion [Statista], making this one of the fastest growing sectors in the UK. And, with the pandemic forcing many of us to find alternatives to traditional health systems, this is only likely to grow.
The sector has been recruiting heavily in the last few months, giving another strong indicator for the future of this industry. There are many advantages to running your own healthcare franchise, so if you’re ready to make a career change with a healthcare franchise and be your own boss, now is the perfect time to do it.
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How to run a successful healthcare franchise
If running a healthcare franchise sounds like the perfect opportunity for you, how can you make sure you’re running your business successfully? Here are our 4 tips for doing exactly that.
1. Build the right team
Any business is only as strong as its employees. And, in a sector as important as this one, you need to make sure you’re finding the right employees for your healthcare business. As healthcare is a specialist sector to work in, you will need to ensure that your employees are all up to the required standard, ideally have some relevant experience, and fit the ethos, ethics and standards of your business.
When it comes to finding the right recruits, assess each candidate based on how closely they meet the following criteria:
- How experienced are they relative to the position they would be working in?
- How are they with people?
- Do they get on well with other team members?
- Are they organised and capable of working under pressure?
- Do they have good communications and a good way with people?
In healthcare, it’s not just qualifications that make a difference, it’s very much also about the personalities of the individuals and this is something worth bearing in mind.
2. Invest in continuous development
Having the right opportunities for continuous and ongoing development is critical to the success for both franchisees and recruits. Particularly in a sector like healthcare, where many fields of knowledge overlap, having the opportunity to continue developing is vitally important for keeping your health franchise at the top of its game.
Whether it be in new knowledge, new processes or simply learning how to adapt to a new, more efficient way of working, continuous development is always worth pursuing. Your employees will feel rewarded and satisfied, and you’ll have a more talented workforce at your disposal.
3. Market your franchise
You could invest your time, effort and money into your franchise only to find there’s nobody looking for your services. If you’ve failed to market your franchise properly, almost nobody will know anything about your business, where it is, or what you do. So, following some essential marketing strategies is vitally important.
There are some essential tips for marketing your healthcare franchise and your franchisor will be on-hand to help you carry many of these out. Invest in your marketing, take on feedback and seek out franchisor support to help make your marketing strategies the best they can be.
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Networking isn’t just about finding new jobs, it can help you find the right employees, business development opportunities, and sectoral trends changing the way your franchise works. You could pursue networking through your own franchisee network, or seek the support of other business owners locally, but in either case, you’re sure to build a strong network of advice.
A good support network will help you share your own experiences while gaining new skills, will help you find the right solutions to common problems, and will allow you to enjoy all the ups and downs of the franchising experience with like-minded individuals, so you’ll never feel alone.
5. Stand out from your competition
It’s important to do something different from your competitors. Just because you work in an important sector such as healthcare, doesn’t mean you can’t innovate or do something different. Highlight what it is you do differently and how it makes your healthcare franchise the best around.
Become a franchisee in healthcare and enjoy your ideal business opportunity
Healthcare is a thriving, important and rewarding sector to work in. And while you’ll be helping people achieve excellent health outcomes, you’ll also be running your own business, be your own boss, and enjoy exciting profits throughout.
There are many reasons why pursuing a healthcare franchise would be a good idea. But if it isn’t quite right for you, you may feel better suited to working in the home care sector. There are lots of exciting home care franchises to work with or, if you’re not yet sure, learn about what the daily life of a home care franchisee looks like. For other opportunities though, consult the UK franchise directory.
Elliott Fudge, Point Franchise ©