With healthcare being a number one graduate destination, you’d be forgiven for thinking that the industry doesn’t have any recruitment problems. After all, healthcare is the largest employer in the US. But the truth is that there is an industry-wide shortage of lab technicians, home care workers and nurses.
An aging worldwide population is putting more pressure on healthcare firms to recruit. But that doesn’t mean that they are willing to take on anybody. When it comes to people’s lives, there’s no time for complacency.
That’s why healthcare companies are targeting the cream of the graduate crop. They want to ensure that they have the best talent on board to provide a service that clients can trust. The industry’s leading brands have nailed down recruitment strategies that help them to get the best candidates in for interview before anyone else.
If you own your own healthcare business, or are looking to start one, it’s important to read up on the best recruitment practice. Let’s have a look at some of the things that your healthcare business can do to find the best employees.
5 Things that can help you to recruit staff
- Having a presence on campus. Top graduate recruiters hire brand ambassadors to start conversations on university campuses. These interactions can be the gateway for many students to explore a new career. By taking down their contact information, you can send job listings and graduate scheme opportunities directly to their inbox.
- Social media promotion. It’s no hidden secret that social media is the best way of communicating with young people. Placing an advert on people’s newsfeeds can generate a lot of clicks and create a long list of applicants. That’s why – according to Healthcare Success – 99 per cent of US hospitals now have a Facebook account.
Arguably the best social network for recruitment is LinkedIn. Rather than just posting adverts and waiting for applicants to come to you, you can scout out the talent by searching for people that have the right skills and qualifications for your vacancy. That way, you can finetune your applicant stream to make sure that only those with the right profile are brought in for interview.
- Start a graduate scheme. For students, graduate schemes are the ultimate bridge between university and a long-term career. They are valued like gold dust amongst students who want to gain a footing in a certain industry before they graduate.
With there being such a high demand for graduate schemes, starting your own can be a great way of recruiting talent. Introducing a graduate to the way your company works without fully employing them helps them to gain the right experience and insures you against recruiting any bad eggs.
- Attending networking events. Despite social media networking being on the up, there is no replacement for face-to-face interactions between employers and applicants. Meeting applicants in person can help you to get a feel for their personality, and for them to gain a grasp of the values of your company.
- Use a recruitment firm. If you’re looking for maximum efficiency in your recruitment strategy, then get some experts to do the job for you. There are several graduate recruitment firms working across the UK to match employers up with the right talent. Teaming up with a recruitment company frees up your staff and saves valuable resources that could be used elsewhere.
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Why start a Healthcare franchise?
Healthcare is a booming industry. It’s only set to grow even more in the future, as our population ages and people lack the time to care for older family members themselves. Starting your own healthcare franchise is an entry-point into this industry that makes sure that you land on your feet.
Here are some benefits that you can enjoy if you decide to start your own healthcare franchise:
- You can attract the best talent. Recognisable brands are the best at catching the eye of applicants. By joining a franchise, you have the backing of a company that has already spent years promoting itself to the public.
- You’ll be part of a brand that customers already trust. Healthcare is all about providing a service that customers can put faith in. That’s why it’s difficult to start a healthcare company from scratch, as people want to solicit a service that already has a proven track record.
- Demand is rocketing. In this industry, there’s little chance that you’ll be struggling for customers. This is true in the UK in particular, where patients are increasingly deciding to switch to private health care alternatives due to NHS waiting lines.
Healthcare franchise opportunities
Heritage Healthcare provides homecare with a family touch to people in need. For a minimum investment of £34,994, you can join a brand that was named BFA Emerging Franchisor of the Year in 2017.
To help get your business of the ground from the get go, this homecare franchise provides a full training package for franchisees. The package includes:
- A 10 day induction course
- Ongoing marketing support
- PR launch assistance
- Help in devising a business plan
- Location scouting
Hallows Care has been supporting independent living for over a decade. With plenty of experience behind it, this franchise has developed a healthy reputation for trust and integrity amongst its customer base.
Hallows Care wants to talk business with franchisees that are keen to start a homecare business with family values. To help generate the required minimum investment of £39,950, Hallows Care can help with finance support.
Once you have signed the franchise agreement, Hallows Care will teach you the ropes during its rigorous four-week training programme. With the help of the franchise’s industry experts, you will learn all about sales, marketing, best standards and the ethos of Hallows Care.
James Muddimer , Point Franchise ©