WALX franchise

Min investment


WALX franchise

WALX is about to breathe new life into the fitness and wellbeing industry.

Drawing upon more than 100 years collective experience of our founders in leisure, fitness and outdoor industries, we have created an outdoor activity experience, suitable for people of all ages, abilities and interests. When you invest in your WALX franchise, you are investing in a business which will become the hub of the community. Bring people together, expand their horizons with inspirational walks and classes and build new friendships.

Minimum investment

Funding support
Third Party

Total investment

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
  • Royalty fee:
  • Average floor space:

About WALX

Start your own outdoor health club business

Inspire your community to be more active with a WALX franchise.
Like a health club. But without walls.

Why should I choose WALX?

WALX offers you a robust business model, to help you start and grow your own profitable business, through monthly membership fees, just like a health club. As you become established, you will have the opportunity to develop your business further, by incorporating more of the WALX programmes for your members.

Our programmes aren’t just a walk, they offer so much more. Professionally designed around our various types of walks, similar to health club fitness programmes, they take into account personal fitness levels and goals. Adding interest and value keeps our members engaged in their WALX communities and coming back month after month.

Proven business model

This Franchise provides the option of being more hands-on in the early stages, if that is what you prefer. As your membership and business grow, your role can become more managerial. You can build your team of Masters, Coaches and Guides in a structured process, where you can be delivering over a hundred walks a month. A typical franchise should grow to over 1000 members. The speed of business growth comes down to how quickly you want to build your team and your membership base.

As part of Exercise Anywhere Ltd. WALX is based on a delivery model which is already proving successful, nationwide under the Nordic Walking UK banner. WALX has a much wider appeal and the opportunities are exciting. The Franchise Support Team has more than 100 collective years’ experience in leisure, fitness and outdoor industries. They know how to inspire enjoyment, results and sociability when it comes to physical activity.

Your investment

For an initial investment from £9,995 (ex vat) you will begin a journey toward a new future where:

  • you are your own boss
  • you positively impact your local community to be more active
  • you are part of the fastest growing fitness trend and brand
  • you can grow a substantial and sustainable business you are proud of
  • you help to reduce carbon footprints, for a better tomorrow

There are already gyms on every corner, why will my new business be any different?

Despite the fitness industry being worth over £4.9bn per annum, it still only attracts 14.9% of the adult population.
Most people know they need to be healthier. Many have a desire to want to do more; But most people would prefer to exercise outdoors and many feel uncomfortable in a gym or at health club. With a WALX Franchise, you can engage with typically up to 20% of the population in your Territory, with little competition.

Interested in finding out more?

Just fill out the enquiry form below, and we will contact you with more details.

Training and support provided

With the WALX franchise, you receive:

  • an exclusive area
  • training in how to set up, manage and run your own business
  • tried and tested marketing strategies and materials that secure membership sales
  • a business toolkit designed to help you reach your goals
  • access to on-line management & booking systems which help you manage your clients, staff and classes
  • Ongoing support to establish and grow your business.

We have devised a programme of walks you can add to your business, at your pace, including:

  • explorerWALX enable members to meet with others with similar interests and explore stunning places
  • wellnessWALX focused on a mind full approach to fitness
  • totalbodyWALX workout sessions which make every step count & produce real results

In addition, we support you to reach out to other local organisations, companies and partners to develop the following:

  • communityWALX enable members to meet with others with similar interests
  • workplaceWALX WALX franchisees have teamed-up with local businesses to offer employees a unique programme
  • rehabWALX and care-fallWALX WALX franchisees connect with community-based groups like the NHS, private physios, care homes and mobility groups, to help people be more active, and improve mobility
  • rangerWALX WALX franchisees connect with schools and activity groups, to take children outside, incorporating educational elements


The ideal WALX franchisee

Is it for me?

At WALX, we are looking for people who are ready to start their own business and make a real step change. In partnership with our franchisees, we believe we can have a huge impact on the health of this nation, changing the way people exercise. By providing innovative walking-based programmes delivered by inspiring Masters, Coaches and Guides, we can mutually ensure our members make a change for life. You can change your life, too, with a WALX franchise. 

Your WALX franchise will inspire prospective clients who find indoor exercising unmotivating, to find true enjoyment in the incredible outdoors, at the same time, being part of a friendly community of people with a shared interest. We have created a number of programmes and concepts unique to the WALX network. We offer the same great benefits of class-based exercising, personal trainers and membership, just without walls and with lots of smiles

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