An internal Culture Campaign is launched by care home franchise, Caremark.
Care home franchise network Caremark has launched an internal Culture Campaign across its network. With over 105 franchises, 29 head offices and 4,500 operational staff, the campaign could have wide-ranging effects on the way that lots of people are cared for.
The company is looking to institute an internal revolution over the rest of the year and into the next. The campaign will take the form of a series of inspirational messages delivered to staff through a range of “colourful and engaging” literature.
The company believes that the mark of excellent care starts and ends with employing a team of hard-working and dedicated staff. “That’s because it’s here,” says David Glover, Caremark's Franchise Director, “that we find some of our most valuable assets – those who are out there every day, caring for people and changing lives. It’s through their pride, satisfaction and desire to be the best, that we ensure the success of our individual franchisees and our network as a whole.”
The Culture Campaign is designed to make sure that staff across the network of franchises feel valued, enthusiastic and proud to be part of the Caremark brand.
The campaign is based on research that looked to gather the views of the care staff who work in care facilities every day, of what the brand means to them. The feedback was on the whole very positive, with many of the interviewees highlighting the dedication of staff. The research also showed that staff members also value being part of a larger organisation. Becoming a well-known brand in the home care business requires having a team that fully support each other at all times.
The company stated in a press release:
“We feel our campaign will help each one of us to focus on the important things – to work with compassion, professionalism and integrity – no matter where we sit within the company.”
Caremark is a wholly UK-owned and operated home care franchise and a full member of the British Franchise Association.
Gemma Brown, Point Franchise ©