Chock Shop franchise

Min investment


Chock Shop franchise


Chock Shop is an artisan producer of chocolate brownies. But not just any old brownie, using only the finest Belgian chocolate and many other luxury ingredients, we produce the UK’s most sumptuous selection of chocolate brownies.

Minimum investment

Funding support

Total investment

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
    £67 per month
  • Royalty fee:
  • Average floor space:

About Chock Shop

If you are looking for a franchise, why not look at one where there is a guaranteed market!

This can be at food festivals, markets and other live events which offer the perfect opportunity to share the love for Chock Shop brownies.

As more traditional dessert foods have become replaced by American-style cookies, cakes and muffins, our market has grown. The UK bakery sector was valued at £3.6bn in 2015, with UK consumers buying over 1.5 billion sweet baked items, such as cakes, cookies, brownies, doughnuts, etc. This represented a 5.5% increase over the previous year.

Our growing appetite for baked goodies is reflected in increasing content in the media, through shows such as The Great British Bake Off helping to raise the profile of high quality baked goods.

Why Chock Shop?

If you’re considering taking on a franchise with Chock Shop, you need to know that your business will stand out from the competition. We can guarantee this thanks to Chock Shop’s strong, organically grown brand identity which delivers so much more to our customers in all the key areas.

  • Our products have been meticulously created with the best ingredients to guarantee customers an exquisite finished product. 
  • We love what we do, and our goal is simple – to deliver the best brownies on the market. Unlike competitors, our brownies are always fresh and never frozen.
  • Delivering the best products relies on continuous product development. We always strive to innovate and improve our selection of brownies, and regularly introduce new flavour combinations to keep our offering fresh.

Our products’ success is reflected in the number of very happy customers we have coming back to us time and again.

Staff working at Chock Shop are energetic and pride themselves on their outstanding customer service. Whether it’s testing the products or recommending the best brownies for each buyer, Chock Shop staff have the experience and knowledge to give all the necessary guidance.

Training and support provided

Our franchise package offers all the training and support you need to help you get your business off the ground, including:

  • Full rights to use the Chock Shop brand within the franchise territory
  • A comprehensive support package to help you into business
  • Full training covering all areas of the business
  • On-site support to help you get the business launched in your area
  • Initial supply of equipment and marketing materials
  • Fully exclusive franchise territory
  • Copy of our comprehensive franchise operations manual 
  • A five-year franchise agreement with a right to renew at the end of the term.
  • And above all, be part of our exciting and energetic team!

Our franchise package fee is comprehensive and currently available at just £15,000 (plus VAT).

The fee includes TWO complete kits as well as at least £3000+ worth of brownies to sell

In addition, franchisees will need to fund a suitable vehicle and livery if they don’t have one.

We can even advise you on where to apply for funds to help you purchase our franchise with the help of a Government backed scheme to help people precisely like you to start your own business!

The ideal Chock Shop franchisee

Take the risk out of business failure!

While there can be no guarantees and hard work is needed, our business model can generate earnings with almost immediate effect. Franchisees who follow our prescribed systems stand to make a profit quickly.

Are you a suitable franchisee?

Ideal candidates enjoy working in an outdoor environment and have a range of practical skills. They thrive off meeting people in shows and other events whatever the weather.

Selling brownies in summer is wonderful, but the process can become more testing during the winter months. Franchisees must be resourceful, energetic and great with customers through every season.

Success will rely on your planning, organisation and self-drive. We will provide continual assistance to help you ride out the challenges you meet as a franchisee, but you must be ready to work to develop and maintain the business. 

How much can I earn?

Our experience shows that potential income generated by the Chock Shop franchise represents an excellent return. When we meet we will have the opportunity to discuss sales and finances in far greater detail. However, as a guide we estimate an operating profit (before tax) to total over £40,000 in year 1 - £50,000+ in Year 2 and over £70,000 in Year 3. 

This is profit, not turnover! How about that for a healthy return on investment!

Chock Shop's history

Like all the greatest creations, Chock Shop is a simple idea carried out with a lot of love.

The company began when founder, Greg Shearman, poured his passion for baking into creating the very best brownies he could. He didn’t just scour delicatessens to source the finest ingredients, Greg made sure these brownies were seriously fresh – handmade, hand-cut and hand decorated.

Customers couldn’t get enough, and soon Chock Shop’s famous artisan brownies were causing queues at festivals and markets up and down the country.


We’re not just about delicious word play – Chock Shop brownies are round for a very good reason.

Brownies are traditionally baked in rectangular trays and cut in the same shape. But this means someone always gets the harder outside edge, and we know you want the best bit!

That’s why at Chock Shop we use a circular cutter to guarantee that every customer gets the heart of the brownie – the sweetest, softest and warmest piece available. Although a bit crumblier, the outside bits still taste amazing and bring the fabulous bite to our Rocky Road brownies that customers go crazy for.

We’re currently expanding, so look out for Chock Shop at food festivals, markets and open-air shows around the country.

Chock Shop also caters privately, making mouths water at weddings, birthdays, corporate events and more.

Case studies

Just wanted to say a huge Thank you for welcoming us into the Chock Shop family. We love the ethos of Chock Shop, the passion, flair and fun! A testament of this is how you welcomed our girls to training, helping them feel valued members of Chock Shop too. They had lots of fun and feel involved with the business, which is what we wanted in anything we were looking to take on. We love the business model Chock Shop provides and look forward to the opportunities the future holds.

We feel the training you provided was very extensive and thorough, giving us the tools and confidence to move forward with booking events and attending them......and the support doesn’t stop there! Questions and queries have been coming up while booking events and liaising with event organisers, you have all been super supportive, answering every one and remaining approachable.

Thank you for everything so far and for all yet to come. We look forward to what the future holds for us together.

Hardeep & Berinder
Chock Shop Staffordshire