So, you’re thinking about starting a dog daycare franchise – you’ll want to find a way to set yourself apart from the competition and really get your customers’ tails wagging. The answer for how to do this? Implement some top dog marketing strategies to put yourself one step ahead of the rest of the pack and ensure business is booming from day one.
It’s an exciting time to be a part of the thriving dog day care franchise industry, with opportunities popping up all over the place. A whopping third of all UK households are now the proud owners of at least one canine companion [Statista], so there’s plenty of people looking for a safe pair of hands to place their precious pet with.
So – to make sure they decide that person is YOU – you’ll want to come up with an unbeatable marketing strategy that ensures you come out ahead.
5 tips for marketing a dog daycare franchise
Once you’ve decided which dog daycare franchise is the right one for you, priority number one is making sure you’ve got a brilliant marketing scheme in place that’s going to get your franchise off to a flying start. Check out the tips below, follow them to the letter, and you’ll have a whole host of eager customers before you know it.
1. Social media
One of the best ways to engage with prospective customers and make them see that they would be barking mad to place their pups in the care of anyone but you and your franchise is by getting social media savvy – and quick!
Dog daycare is the perfect franchise for taking to social media – we all love a cute doggy snap to brighten our days and lift our moods. So, make sure your franchise’s social media is decked out with pictures of your furry four-legged clients doing what they do best – being utterly adorable.
- Social media has a number of uses, which include:
- Driving traffic towards your website
- Raising awareness about your brand
- Drawing in new customers
- Quickly and cheaply promote any new products, services or deals you’re offering
- Raising awareness of your specific franchise location in order to draw in local customers
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2. Build a brilliant website
It should go without saying that a fantastic business needs to be backed by a fantastic website. Your online presence is bolstered by social media, but many of the 65.32 million UK internet users [Statista] will be clicking on your website as their first virtual port of call when checking you out.
Make sure your website looks professional – if website building isn’t your forte, it’s well worth hiring someone to make sure your website looks the business. Your website should be
- Quick to load
Your franchisor might well build your website for you, or offer you a dedicated spot on their franchise’s nationwide website. Be sure to check out what’s included with your franchise’s offering once you’ve paid your fees and got yourself set up.
3. Reward customer loyalty and incentive referrals
Another great way to get tongues – as well as tails – wagging is to use your most loyal customers as a marketing asset. This will both keep existing customers happy and faithful to you, and bring in new business as they help spread the word about just how great a business your dog daycare is.
Options for rewarding your loyal customers range from offering discounted daycare fees to someone who recommends your services to another person and successfully scores you a new customer. Or why not offer discounts in exchange for customers promoting your social media on their own social media? (And, after all, who doesn’t love an adorable dog post or two?)
The other great thing about this type of word of mouth marketing is that it will cost you very little, but the rewards can be very rich. You can score a wave of new potential customers and make already happy customers even happier.
4. Follow the data
Gone are the days when businesses looking to advertise had no option other than throwing various marketing tactics at the wall to see what sticks. In this day and age, you can utilise the power of software and analysis tools that will actually tell you whether the marketing you’ve implemented is working for you or not.
With these data analysis tools at hand, you’ll be able to pick out everything from whether your customers are engaging with your marketing, to whether your marketing is reaching its intended audience and – perhaps most important of all – whether any interactions with your existing marketing are actually leading to a sale.
By following the data you’re presented with and implementing any changes it suggests you make, you’ll have a savvy and successful marketing scheme running in no time.
5. Keep on top of your industry
You might be keen to start reaping the rewards of all the advantages of running a dog daycare franchise – but you’ll be far from the only person. At no point has any one person ever learnt all there is to know about a certain franchise industry. That’s why it is super important to broaden your knowledge base and never stop adding to it.
- Make sure you are constantly keeping on top of your research into the dog daycare industry by doing all of the following:
- Keep up with the latest trends within the dog daycare industry
- Be innovative and don’t allow yourself to fall behind your competitors
- Accept and complete all ongoing training and development opportunities offered to you by your franchise
- Always be aware of what your competitors are doing by keeping an ear to the ground on any news about other top dog daycare franchises in the UK
- If a strategy you’ve started using doesn’t seem to be working, quickly research alternatives and implement them as soon as you can
>> Read more:
- What is the Marketing Fee and Why is it Necessary?
- Developing an effective franchise marketing plan
- Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your Customers
- 10 Tips for Building Truly Effective Social Media Marketing Campaigns
- Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
- Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
Marketing is the key to starting and running a successful dog daycare franchise
If you know you want to make a career change with a dog daycare franchise, ensuring it’s success could not be simpler – just follow all the steps outlined above, and you’ll be golden.
And don’t worry if this doesn’t feel like quite the right fit for you – there’s plenty more opportunities to be found over on the UK franchise directory.
Hannah Burnett, Point Franchise ©