Gone are the days when milkshakes in cafés and supermarkets simply offered a choice of three or four classic flavours. Now the variety is huge, and some types of milkshake are more of a dessert than a drink. Who would have thought that peanut butter, chocolate bars and caramel popcorn would be popular milkshake ingredients? The British have fallen back in love with this traditional children’s beverage, and made it relevant and fun for all ages. There are even alcoholic milkshakes appearing in the nation's trendiest bars.
However, milkshakes are still primarily a key player in the UK's massive soft drinks market, and new milkshake bars are springing up in shopping centres and high streets. Research has shown that while the UK’s pub and clubs have disappeared over a five year period, around 6,000 new cafés and restaurants opened their doors. So, if you want to launch a successful milkshake enterprise, where would you start? Well, the key to a profitable business start-up is often copying someone else’s winning formula. In the milkshake business, this means entering into a franchise partnership with one of the companies forging a strong path in this food and drink niche.
Using a franchiser's branding, business and marketing expertise can ensure that you hit the ground running. Your milkshake parlour or supply business can also benefit from a reliable product supply chain - with favourable terms - thanks to your parent company’s buying power. Take for example Sblended, which offers entry level franchises from shops to smaller shopping centre units, for “magical milkshake moments”. Shakeaway Milkshake bars are one of the most prolific franchise retail outlets, in other countries as well as the UK. Also, BlendIt Milkshakes is looking for new franchise partners in the UK, and there are also regional options, such as Shakies in Dorset.
Find the right flavour of business support to get your enterprise started by contact us today. We can find a milkshake franchise match for you.